Exclusive: Jai Sharma on why real estate marketing is becoming experiential

In an exclusive piece for MediaBrief, Jai Sharma, founder of experience design studio Envelop, writes about how immersive launches, storytelling and personalised experiences are...

Exclusive | Why FinX wants BFSI brands to look beyond product-led communication

In an exclusive interaction with MediaBrief, Himanshu Vyapak, Chief Executive Officer, FinX, speaks about the company’s evolution, the gaps in financial literacy among young...

Exclusive | In fintech, a brand cannot be built only through advertising: Ashish Aggarwal of True Balance

In an exclusive interaction with MediaBrief, Ashish Aggarwal, Chief Marketing Officer, True Balance, speaks about expanding responsible financial access for underserved consumers, the evolving...

Campaigns We Like | The week’s standout campaigns from Canva, Flipkart, McDonald’s and more

This week’s campaign roundup brings together work spanning artificial intelligence, festive culture, sport, food and family relationships. Canva has launched its biggest India campaign...

Creators drive discovery, but research shapes Gen Z purchases: Report

82% expect honesty and transparency from brands and for 51% quality is the most important purchase driver 60% spend more during the festivals...

JioStar secures 15 brands across eight categories for West Indies Tour of India

As international cricket returns to India for the festive season, JioStar, the official broadcaster and streaming partner for India’s home matches, has secured a...

JioStar survey signals longer festive shopping journeys and higher consumer spending

JioStar’s Entertainment business has launched #HarGharMeinJashn, a festive playbook combining consumer insights and advertising solutions across television, digital and commerce to help brands plan...

77% of Indian consumers have increased festive budgets; millennials lead Gen Z in AI adoption: InMobi Advertising

77% of Indian consumers have increased their festive shopping budgets, with 3 in 5 shoppers planning to spend over ₹10,000 60% of consumers...

NDTV launches short-form news format NDTV Micro

NDTV has launched NDTV Micro, a short-duration news format designed to present complete and immersive stories within a few minutes. The initiative responds to...

BRIEF26 | Surabhi Trivedi of Media Maniacs Group: Media doesn’t reward presence anymore; it rewards perspective

This Year-Opener under BRIEF26 has been authored by Surabhi Trivedi, CEO and Founder, Media Manics Group, exclusively for Mediabrief.com. Insights and inspiration for tomorrow. 2025 can...

BRIEF26 | Adit Mukherjee of RightLife: India can no longer afford to ignore preventive healthcare

This Year-Opener under BRIEF26 has been authored by Adit Mukherjee, Co-Founder, RightLife, exclusively for Mediabrief.com. Insights and inspiration for tomorrow. India is quietly undergoing a profound...

BRIEF26 | Russhabh R Thakkar of Frodoh: It is no longer enough to simply show up on the big screen

This Year-Opener under BRIEF26 has been authored by Russhabh R Thakkar, Founder and CEO, Frodoh, exclusively for Mediabrief.com. Insights and inspiration for tomorrow. 2025 was the...

Flipkart takes on forced Gen Z slang in Big Billion Days campaign

Flipkart, in partnership with McCann India, has launched a new campaign, ‘Are You Really Gen Z?,’ for its biggest annual online shopping festival, Big...

LATEST STORIES

NCLT approves merger of Sesa Care with Dabur...

Dabur India Limited (Dabur India) announced that the Hon’ble National Company Law Tribunal (NCLT), New Delhi Bench, in its hearing held on September 24,...

Flipkart takes on forced Gen Z slang in...

Flipkart, in partnership with McCann India, has launched a new campaign, ‘Are You Really Gen Z?,’ for its biggest annual online shopping festival, Big...

Sony AATH unveils ‘Raandhuni Na Kaanduni’; premieres October...

Sony AATH has unveiled Raandhuni Na Kaanduni, an original unscripted comedy cooking show hosted by Ankush Hazra. The show will premiere on October 3,...

KreditBee spotlights wider loan suite in ‘Bee Practical’...

KreditBee, the online platform for facilitating access to credit solution providers, has launched its latest campaign, ‘Bee Practical’. The campaign highlights the brand’s evolution...

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This week’s campaign roundup brings together work spanning artificial intelligence, festive culture, sport, food and family relationships. Canva has launched its biggest India campaign...

Stayfree film encourages boys to challenge period stigma

This Daughter's Day, Stayfree unveils its new digital film as the latest chapter to its award-winning #BetaStayfreeLeAana campaign, spotlighting an often-overlooked aspect of raising...

SPNI taps Pankaj Tripathi for ‘India Ki Sabse...

Sony Pictures Networks India has launched ‘India Ki Sabse Badi Party’, a campaign featuring Pankaj Tripathi to promote the Indian football team’s international matches...

NDTV Defence Summit 2026 to examine India’s military...

NDTV Defence Summit 2026, on September 27, will bring together India’s defence leadership, senior military commanders, strategic thinkers, defence manufacturers, global aerospace companies and...

Parthiv Neotia takes over as President of Indian...

Parthiv Neotia, Managing Director of Ambuja Neotia Healthcare Venture Limited, took over as the President of the Indian Chamber of Commerce (ICC) – a...

MVP podcast: Hemant Arora on how Truecaller Pulse turns declared intent into growth

Watch Hemant Arora on MVP – The Master's Voice Podcast   Listen to Hemant Arora on MVP – The Master's Voice Podcast   This episode of our award-winning...

MVP podcast: TU INDAS head Natarajan Ramani on why identity resolution decides marketing ROI

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MVP podcast: Snapdeal CEO Achint Setia on Bharat consumers, value commerce and the next 300 million shoppers

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Campaigns We Like | The week’s standout campaigns from Canva, Flipkart, McDonald’s and more

This week’s campaign roundup brings together work spanning artificial intelligence, festive culture, sport, food and family relationships. Canva has launched its biggest India campaign...

Campaigns We Like | The week’s standout campaigns by Hershey’s, Instamart, Pulsar 150 and others

From breaking familiar habits and finding comfort in everyday chaos to revisiting brand nostalgia and celebrating people whose contributions often go unnoticed, brands are...

BBDO Paris and Volkswagen France bring humour to vehicle maintenance

Volkswagen France and BBDO Paris have taken a playful look at the effort people put into keeping themselves in shape, drawing a comparison with...

DeepBrief | Consumers don’t trust claims anymore—they trust consistency: Pratap Varma of Frissly

In an exclusive deep-dive interaction, Pratap Varma, Founder of the certified organic quick-commerce brand Frissly, speaks about why he believes India’s packaged food industry...

DeepBrief: Inside Tamara’s hospitality ecosystem and the rise of responsible premium hospitality

In an exclusive DeepBrief interaction with MediaBrief, Leslie Christopher Morrison, Vice President – Sales and Marketing at Tamara Leisure Experiences, speaks about the evolving...

ASCI study: Marketing to the discontinuous generation — Gen Alpha’s ‘Childverse’ and the future of advertising

If you are trying to understand Generation Alpha using the marketing frameworks built for Millennials or even Gen Z, you are already behind, according...

LeaderBrief | Clovia’s Soumya Kant on omnichannel retail, Gen Z consumers and lingerie’s next phase

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LeaderBrief | Prepared not just for today’s industry, but for the one still emerging: Jitender Dabas of BBDO Group India

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Sony AATH unveils ‘Raandhuni Na Kaanduni’; premieres October 3

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Vasu Healthcare launches Har Ghar Ayurveda initiative to raise public health awareness

Vasu Healthcare has launched an awareness initiative on the thought of ‘Har Ghar Ayurveda’, with an aim to bring the traditional system of healthcare...
IMAGE CONTACT DETAILS PHONE NUMBER MEDIABRIEF.COM

Campaigns We Like | The week’s standout campaigns from Canva, Flipkart, McDonald’s and more

This week’s campaign roundup brings together work spanning artificial intelligence, festive culture, sport, food and family relationships. Canva has launched its biggest India campaign...

Campaigns We Like | The week’s standout campaigns by Hershey’s, Instamart, Pulsar 150 and others

From breaking familiar habits and finding comfort in everyday chaos to revisiting brand nostalgia and celebrating people whose contributions often go unnoticed, brands are...

BBDO Paris and Volkswagen France bring humour to vehicle maintenance

Volkswagen France and BBDO Paris have taken a playful look at the effort people put into keeping themselves in shape, drawing a comparison with...

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RADIO

Jackie Shroff joins Radio Mirchi Mumbai’s Vrikshabandhan initiative

This Rakshabandhan, Radio Mirchi Mumbai gave the festival of protection a green twist with Vrikshabandhan, a city-wide initiative that encouraged Mumbaikars to tie rakhis...

Flipkart takes on forced Gen Z slang in Big Billion Days campaign

Flipkart, in partnership with McCann India, has launched a new campaign, ‘Are You Really Gen Z?,’ for its biggest annual online shopping festival, Big...

NDTV Defence Summit 2026 to examine India’s military preparedness

NDTV Defence Summit 2026, on September 27, will bring together India’s defence leadership, senior military commanders, strategic thinkers, defence manufacturers, global aerospace companies and...