BRIEF25 is the 2025 edition of the annual outlook series. At the start of each year the newsroom asks founders, chief executives and marketing leaders across advertising, media, technology and communications what they expect from the twelve months ahead. Every headline carries the name of the person, the company they lead and one line from the conversation. This edition ran from 6 January to 12 April 2025 and holds 65 interviews. The other years are filed as BRIEF22, BRIEF23, BRIEF24 and BRIEF26.