PODCASTS

Ideabaaz Podcast

Ideabaaz Podcast Ep. 8: Mayank Jain & Karan Shah on rewriting the rules of the cleaning aisle with Cleevo

Marketing

Mediacast with Gaurav Sharma, CMO, Campus, the ‘Bharat brand’ shaping India’s athleisure revolution

Ideabaaz Podcast

Ideabaaz Podcast Ep. 7: When Love, Culture, and Creativity collide – The story of Story Tailor

Ideabaaz Podcast

Ideabaaz Podcast Ep. 6: Founder Himanshu Gupta on building Lawyered and securing ₹8.5 crore on national TV

Ideabaaz Podcast

Ideabaaz Podcast Ep. 5: Sanjay Meriya of Spin It Up on his journey from stethoscopes to soundboards

VIDEOBRIEF

Exclusives

VideoBrief | Building from the bottom up: Gautam Saraogi and Prajakta Koli on Go Colors’ fashion journey

Exclusives

VideoBrief | Shopsy’s Kapil Thirani on building a trusted marketplace and empowering sellers

Exclusives

VideoBrief | Megha Shankar of House of Bindu on turning a small-town brand into a national player

Exclusives

VideoBrief | Smit Shukla on how Philips Avent is redesigning motherhood with mobility in mind

Exclusives

VideoBrief | Gaurav Pande: Inside Popeyes’ Mumbai debut and its hyperlocal, digital-first, influencer-led media strategy

LATEST MARKETING NEWS

Marketing

Nom Nom Express taps Farah Khan to strengthen pan-Asian QSR appeal

Exclusives

Exclusive | Deepthi Nair of Happy Monk: For an emerging brand, credibility compounds faster than impressions

Events

Office of the Principal Scientific Adviser and Ministry of...

Marketing

Indian Hotels Company (IHCL) secures trademark registration for Taj...

Digital

Ykone merges with Mirror Mirror to form integrated influencer...

Marketing

bigbasket rolls out influencer-led digital campaign celebrating India’s harvest...

Office of the Principal Scientific Adviser and Ministry of I&B collaborate with Netflix on skilling initiative ‘Inspiring Innovators’

News Desk Team - January 13, 2026

IMAGE-CNBC-TV18 launches ‘Market Forum The Alpha Generators for 2026’ in Mumbai-MEDIABRIEF.png

CNBC-TV18 launches Market Forum 2026 to decode investment trends and opportunities

News Desk Team - January 12, 2026

Aaj Tak to host ‘Mumbai Manthan’ ahead of BMC elections

The News Desk - January 6, 2026

IMAGE-21st-CNBC-TV18-India-Business-Leader-Awards-MEDIABRIEF.png

Amit Shah to headline 21st edition of CNBC-TV18 India Business Leader Awards

The News Desk - January 6, 2026

Image-‘Pune Comic Con’ announces March 21–22, 2026 edition at Yash Lawns-MediaBrief.png

Pune gears up for 13th edition of Comic Con with Maruti Suzuki Arena and Crunchyroll

News Desk Team - December 30, 2025

NDTV Who’s Next 2025 Awards recognise Milind Soman and Ankita Konwar for fitness initiatives

News Desk Team - December 26, 2025

DEEPBRIEF | Vikas Iyer on scaling Lenexis Foodworks and owning India’s...

Pavan R Chawla - November 12, 2025

image-YouTube India’s micro drama revolution

Microscopic Stories, Massive Impact: YouTube India’s micro drama revolution

NewsDesk - October 6, 2025

image-India’s micro-drama surge_ The $5B storytelling wave

India’s micro-drama surge: The $5B storytelling wave that could rival TV...

NewsDesk - October 6, 2025

image-the-mediabrief-micro-drama-viewers-guide-10-platforms-120-synopses

The Mediabrief Micro-Drama Viewer’s Guide: Hindi (10 platforms, 120+ synopses)

NewsDesk - October 6, 2025

The Mediabrief.com viewers’ guide to English micro-drama platforms

NewsDesk - October 6, 2025

image-The Mediabrief Viewer's Guide to India’s regional platforms

The Mediabrief Micro-Drama Viewers’ Guide to India’s Regional platforms

NewsDesk - October 6, 2025

ADVERTISING

Advertising

Flipkart turns Pongal tradition into tech-led interactive campaign with timed deals

News Desk Team - January 13, 2026

The moment the Pongal pot boils over, Tamil Nadu pauses to celebrate. It marks a key ritual of the Pongal festival and symbolises abundance,...

Advertising

Tamannaah Bhatia steals the spotlight in KFC Dunked digital campaign

News Desk Team - January 13, 2026

Actress Tamannaah Bhatia stars in a new digital video in collaboration with KFC, taking viewers behind the scenes of her red carpet preparations. In...

Duolingo makes its move in Chess with Rameshbabu Praggnanandhaa

January 12, 2026

JioStar launches ICC Men’s T20 World Cup 2026 campaign...

January 12, 2026

Indriya features Aditi Rao Hydari in new bridal campaign...

January 12, 2026

Kotak Education Foundation launches impact film on Kotak Shiksha...

January 12, 2026

PUBLIC RELATIONS

Releases

Hasiru Dala Innovations raises INR 6cr in Pre-Series A funding

mbdesk2 - April 3, 2025

Hasiru Dala Innovations (HDI) raised INR 6 crore in a Pre-Series A funding round led by Rainmatter Fintech Investments, with participation from Next Bharat...

Business & Results

Affle files execution petition in Delhi High Court for full inspection of Bobble despite resistance

The News Desk - June 24, 2024

With respect to Affle India Limited (Affle) minority investment in Talent Unlimited Online Services Private Limited (Bobble), Affle demands full inspection on Bobble and...

Capgemini: 67% of consumers see connected products as essential; 41% credit them for time savings,...

January 10, 2024

IDC: Global wearable device shipments set to rebound in 2023, surpassing 500 million units

June 26, 2023

Word of mouth, referral primary channel of recruitment in Public Affairs say 6 in 10...

November 22, 2022

WARC expands its India team; launches exclusive series ‘Spotlight India’

February 25, 2021

Amazon Pay, MobiKwik top players on Hansa Research’s net promoter score

January 20, 2021

Concern for COVID-19 diminishes by 3% in November: Ipsos survey

December 3, 2020

Ipsos India launches a month-long festival tracker, ‘Utsavnama’

November 9, 2020

ICC Men’s T20 World Cup 2020 postponed

July 21, 2020

Project Worldwide launches ‘Math of Marketing’ IP focused on ROI and marketing effectiveness in India

News Desk Team - January 13, 2026

Project Worldwide, an independent global network of specialized agencies, announces the launch of ‘Math of Marketing’, a proprietary Intellectual Property (IP) focused on marketing...

Research

50% prioritise work-life balance, 81% seek growth over praise: Naukri report decodes Gen Z at work

News Desk Team - January 13, 2026

Naukri announces the release of its Voices@Work report, ‘The Gen Z Work Code: What Drives, Engages, and Retains Them’. Based on a survey of...

CNN study: 7 in 10 global audiences say international news is...

January 13, 2026

Education sector income set to grow 11–13% over next two fiscals,...

January 12, 2026

Coromandel International ties up with IIT Madras to set up corporate...

January 12, 2026

Prudent Insurance Brokers’ RISE 2025–26 reveals cyber risk, supply chain disruption...

January 10, 2026

HGS Interactive wins digital mandate for Tirex Chargers

The News Desk - January 14, 2026

HGS Interactive, a global digital marketing agency and part of teh intelligent experience company Hinduja Global Solutions (HGS), has announced that it has secured...

Events

Office of the Principal Scientific Adviser and Ministry of...

News Desk Team - January 13, 2026

The Office of the Principal Scientific Adviser to the Government of India and the Ministry of Information and Broadcasting marked the culmination of Inspiring...

Ykone merges with Mirror Mirror to form integrated influencer marketing group One

January 13, 2026

Times Network crosses 200 million monthly unique viewers, ranks third among India’s digital news publishers: Comscore

January 13, 2026

Prime Volleyball League S4 hits 1.1 billion views, 239 million live TV and YouTube audience

January 13, 2026

ASCI Academy launches e-learning course on ethical UI/UX to push higher compliance with dark pattern guidelines

January 13, 2026

Ormax Media launches Ormax StreamView to track India’s weekly OTT viewing trends

January 13, 2026

Tamil ZEE5 doubles down on thrillers with packed 2026 slate and Pongal brand push

January 13, 2026

Chrome OTT: Netflix reigns as Haq emerges most viewed movie across paid OTT

January 12, 2026

Infosys and ATP launch Ally, an AI chatbot to bring tennis fans closer to the game

January 12, 2026

MEDIA

Television

Esri India partners with TERI SAS to advance geospatial education and research

The News Desk - January 14, 2026

Esri India Technologies Private Limited, the provider of Geographic Information System (GIS) technologies and location intelligence solutions, has formalized a Memorandum of Understanding (MoU)...

SPORT

Zee Entertainment partners Kabaddi Champions League Haryana for nationwide broadcast

News Desk Team - January 13, 2026

Zee Entertainment Enterprises Limited (Z) announces a partnership with Kabaddi Champions League (KCL) Haryana to broadcast professional kabaddi matches to audiences across India. Officially...

Zee 24 Ghanta launches viewer engagement contest ‘24 Ghanta...

January 13, 2026

93.5 Red FM announces artist lineup for Riders Music...

January 13, 2026

Hoopr and Universal Music India launch Artist Accelerator Programme...

January 13, 2026

World Pickleball League taps Eurosport India for expanded season...

January 13, 2026

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