Leo Burnett India emerged as the standout performer in the Branded Content & Entertainment category at the ABBY ONE SHOW Awards 2024. With a total of 20 points, Leo Burnett India clinched the top spot, securing 1 Gold and 3 Bronze.
Digitas closely followed, securing 11 points. Digitas achieved this feat with 1 Silver, 1 Bronze, and 1 Merit, while MTCH India Services Private Limited claimed 1 Gold and 8 points.
Schbang secured 8 points with 1 Gold, while Social Panga – Higa Digital Pvt. Ltd. earned 2 Bronze and 2 Merit.
FCB GROUP INDIA and VML India secured 10 and 9 points each. FCB GROUP INDIA earned 1 Silver and 1 Bronze award, while VML India secured 2 Bronze and 1 Merit. Among other notable winners, White Rivers Media clinched 1 Gold, accumulating a total of 8 points.
In total, the Branded Content & Entertainment category witnessed a distribution of 21 Metals and 42 points among the winners, with a collective haul of 4 Gold, 2 Silver, 15 Bronze, and 13 Merit recognitions.
Branded Content & Entertainment – Abby One Show Awards 2024
| Specialist | Organization | Grand Prix | Gold | Silver | Bronze | Merit | Total Metals | Total Points |
| Branded Content & Entertainment Specialist | Leo Burnett India | – | 1 | – | 3 | – | 4 | 20 |
| – | Digitas | – | – | 1 | 1 | 1 | 2 | 11 |
| – | MTCH India Services Private Limited | – | 1 | – | – | – | 1 | 8 |
| – | Schbang | – | 1 | – | – | – | 1 | 8 |
| – | Social Panga – Higa Digital Pvt. Ltd. | – | – | – | 2 | 2 | 2 | 10 |
| – | FCB GROUP INDIA | – | – | 1 | 1 | – | 2 | 10 |
| – | VML India | – | – | – | 2 | 1 | 2 | 9 |
| White Rivers Media | 1 | – | 1 | 8 | ||||
| – | Astral Limited | – | – | – | – | 1 | – | 1 |
| – | Communique Marketing Solutions Pvt Ltd | – | – | – | 1 | – | 1 | 4 |
| – | Krafton India | – | – | – | 1 | – | 1 | 4 |
| – | Maitri Advertising Works | – | – | – | 1 | – | 1 | 4 |
| – | Pixelfox | – | – | – | 1 | – | 1 | 4 |
| – | TATA Motors Limited | – | – | – | 1 | – | 1 | 4 |
| – | Viacom18 Media Pvt Ltd. | – | – | – | 1 | 1 | 1 | 5 |
| – | ideacafe.agency | – | – | – | – | 1 | – | 1 |
| – | Interactive Avenues | – | – | – | – | 1 | – | 1 |
| – | Mindshare | – | – | – | – | 4 | – | 4 |
| – | TheSmallBigIdea | – | – | – | – | 1 | – | 1 |
| Grand Total | – | 4 | 2 | 15 | 13 | 21 | 42 |
Winners for Video Craft, Audio, Branded Content & Entertainment, Green Award, Brand Activation & Promotion, Diversity, Equality & Inclusion, Out of Home (Ambient Media), Still Print & Still Craft, Still Digital, Audio-Visual, TV, Cinema, Digital, OTT (Below 1 min duration), Audio-Visual, TV, Cinema, Digital, OTT (1 min and above), Integrated, Young Maverick Abby Award, Health Abby & Red Abby categories were announced.
A total of 3 Grand Prix, 35 Gold, 52 Silver, and 123 Bronze Medals were awarded. Additionally, 143 merits were also acknowledged on Day 3 of the Goafest.
