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FICCI FRAMES 2019 – Uday Shankar’s opening address – audio and transcript

  As the region's biggest and perhaps oldest media & entertainment convention began in Mumbai on Tuesday the 12th of March, it was 'opened' with a keynote address by a media leader who has been...

Need to focus on self-regulation and less regulation: Amit Khare, Secretary, I&B at FICCI...

The 20th edition of FICCI FRAMES 2019, the three-day global convention covering the media and entertainment industry, was off to a good start in Mumbai. Delivering the keynote address, Amit Khare, Secretary, Ministry of Information...
IMAGE-FICCI-EY-REPORT-2019 PEGS INDIA M&E AT 1.67TRILLION

Indian media and entertainment grew to Rs 1.67 trillion in 2018: FICCI-EY Report

The Indian Media and Entertainment (M&E) sector reached INR1.67 trillion (US$23.9 billion) in 2018, a growth of ~13.4% over 2017 states the EY-FICCI report ‘A billion screens of opportunity,’ launched today at the FICCI...

Sony’s #NazariyaBadaliye a standout Women’s Day film

Women’s Day is always awash with ad campaigns brands clamber aboard the special-sentiment bandwagon with. And this Women’s Day was no exception. However, one ad that stood out was from Sony Entertainment Television, supporting...
image - Tata Motors SUV Harrier to front the brand as Partner on VIVO IPL 2019 mediabrief

Tata Motors’ Harrier to be their lead brand for VIVO IPL 2019

 IPL Official Partner TATA Motors will promote Harrier, their newly launched SUV, as their lead brand for the VIVO Indian Premier League 2019 which begins on 23 March. The recently launched Harrier will leverage...
image-COLORS to be Principal Sponsor of Mumbai Indians in VIVO IPL 2019 - MediaBrief

COLORS to be Principal Sponsor of  Mumbai Indians in VIVO IPL 2019

  Here’s more testimony to the popularity and value marketers and brands are seeing in the upcoming VIVO IPL 2019: Viacom18’s flagship Hindi general entertainment channel COLORS is set to take part in the biggest...
image - Star Sports launches GameBanayegaName campaign for VIVO IPL 2019

Star Sports’ memorable new campaign for VIVO IPL 2019

 For India’s biggest, most iconic sports property of the year, Star Sports and BCCI have launched an interesting campaign that pits raw feisty youth against solid experience, and sweetly delivers the promise of the...
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DCMN India wins Behrouz Biryani media duties in multi-agency pitch

DCMN India has pipped national and international  agencies to win the media duties of India’s largest biryani brand Behrouz Biryani. Behrouz Biryani is an in-house label from the house of Rebel Foods, the largest virtual...
image-BARC-India's-Autonomy-Must-be-respected-MediaBrief

OPINION: BARC India’s autonomy must be respected

There has been much brouhaha on why Broadcast Audience Research Council (BARC) India has not been publishing its TV ratings despite a directive by the Telecom Regulatory Authority of India (TRAI) to it to...
Discovery Communications India appoints Megha Tata MD for South Asia - Mediabrief-1

Megha Tata appointed Discovery India MD for South Asia

Discovery Asia Pacific has appointed Megha Tata as Managing Director – South Asia, Discovery Communications India, effective April 01, 2019.  She will be based in Mumbai and report to Simon Robinson, Managing Director, Discovery Asia Pacific...

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