image-Radio-City-MatKar-campaign-for-Voter-Awareness-in-Delhi-Mediabrief

MatKar, says Radio City in unique voting awareness campaign in Delhi

Radio and the copywriters there are all about short, pithy, colloquial, and impactful. All those adjectives apply to Radio City’s latest campaign, the voting awareness MatKar in the national capital region. For the past...
image-Dainik-Jagran-sweeps-WAN Infra's Asian Media Awards 2019-Mediabrief

Dainik Jagran wins 2 Golds, 2 Silvers for Best Marketing, Best Community Service at...

It’s been a great start to 2019 for Dainik Jagran. It was far ahead of the competition in the latest IRS Q ratings as India’s Numer One daily newspaper, and had an outstanding performance...
Image-Big-fm-and-saarthi-trust-Biglaadli-1

BIG FM’s excellent CSR initiative #BIGLAADLI with Saarthi Trust

To spread awareness about the growing atrocities of child marriages in India, BIG FM, has announced #BIGLAADLI with NGO Saarthi Trust. The initiative was announced on the auspicious day of Akshaye Tritiya, because  this...
Image-RAJDEEP SARDESAI TO MODERATE #SelectDugoutDebate BETWEEN TEAM DEANO AND TEAM STYRIS MEDIABRIEF

Rajdeep Sardesai to moderate #SelectDugoutDebate between Teams Deano and Scotty

Get set for the Presidential Style #SelectDugoutDebate between Team Deano and Team Scotty on the eve of the toughest T20 finals to predict the winner of VIVO IPL 2019 on Saturday, 11th May. Moderated...
Image-RED FM to serve up passion support of Cricket with the Bharat Army - Cricket World Cup 2019 -mediabrief

RED FM to serve up passion support of Cricket with The Bharat Army: World...

 Once the year’s biggest television/digital tentpole, the VIVO IPL 2019 on Star Sports and Hotstar ends, it will be time for the ICC Cricket World Cup 2019. Well, brands and broadcasters are bracing for...
image-IMI - Blaise Fernandes - lauds Bombay HC Verdict in Tips v Wynk Music

Finally, justice for music rights owners: IMI welcomes Bombay HC verdict

In a decision that ensures fair licensing of digital services in India that will benefit both, the Industry as well as users of music,  the Hon’ble Bombay High Court had held on 23rd April...
image-interview-with-Sujoy RoyBardhan-head marketing-of-Sony-YAY-MediaBrief

Sony YAY’s Sujoy RoyBardhan: Kids prefer watching kids’ channels – their GEC viewing’s involuntary

For a lot of us the days of coming from school, throwing your bag on the bed and just lying down to watch cartoons are over. Those were the days -- no work, no...
Image-Discovery-Plus-gets-250mn-plus-views-on-Dailyhunt-App-in-just-7-weeks-of-launch-Mediabrief

Discovery Plus pegs 250 million views on DailyHunt App in just 7 weeks

  Discovery Plus, the exclusive video destination launched on the home page of news and local content discovery app Dailyhunt App on 8th March 2019, has raced off the blocks, garnering a whopping 250 million views...
image-Cinema-In-A-Box-From-GroupM's-Interactive-Mediabrief

Cinema In A Box, first ever data-led intelligence platform, launched

The huge medium of cinema finally has its own data-led intelligence platform, Cinema In A Box, which offers the first-of-its-kind monitoring system for cinema advertising across Cinema Audit and Monitoring, Movie Buzz, Ad Impact,...

Kids get life lessons from BSF troopers through ‘Little Singham’

  India’s youngest super cop Little Singham gave a special tribute to the BSF bravehearts through a special performance at JCP ATTARI. Led by gorgeous television actress Aalisha Panwar, a troupe of young dancers and...

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