image-FEATURED-Voot-announces-18-shows-16-news-channels-UK-launch-plan-MediaBrief

18 new shows, 16 news channels on VOOT; will also target UK in Nov...

With two of three major announcements, Viacom 18's OTT platform VOOT has become the first OTT digital content platform from a major Indian broadcaster to offer a wide and deep array of both, entertainment...
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Marquees 2018 salute 17 brands for marketing excellence Thank you, winners, for setting standards...

The marketing excellence of 17 brands received high praise when they were conferred the The Advertising Club's prestigious Marquees 2018 at a packed event in Mumbai. Five awards were handed over in the...
image-Patrika-Group-Content-draws-most-Unique-Visitors-among-regional-media-in-July-2018-per-comScore-data-Mediabrief-featured

With 28.5mn UV, Patrika ahead of competition: comScore Per comScore's July 2018 Mobile, Web...

July 2018 has been a landmark month for the Patrika Group, which has been shoring up its digital presence across the group publications for over a year now. The latest comScore report (July 2018...

Masala movies channel ZEE Bollywood from 31 Aug; 4 brands already on board Nerolac,...

The movie channel business is one of perhaps 400-500 titles to play around with, with around 10% A category films, 30 to max 40% B category films, and the rest C and sub-C graveyard...
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Despite ongoing risks, expect $30bn spends on online video advertising WARC: Rise of mobile...

Despite ongoing risks of ad fraud and negative adjacency, the rise of mobile will see advertisers possibly spend a combined $30bn on online video advertising this year. Most of this will be paid to...
image-confront-new-show-TimesNOW-civil debates-Rahul-Shivshankar-hosted-MedioaBrief

Confront: debates with decorum and conclusions on Times NOW Moderated by Rahul Shivshankar. Sat...

When Arnab Goswami quit the Times News Network, it was an immediate disaster. Because he had made it a one-man show. Period. At least on Times NOW, there was nobody else. No second face....
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13-city VIVO Pro Kabaddi Season VI kicks off on 5 Oct 'Date shifted for...

It is the gutsiest, earthiest sport of India that combines quicksilver speed and reflexes with brute strength. And it has been nurtured and developed into India’s most popular and loved non-cricket sports leagues by...
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Oscar winner ‘The Big Short’ to premiere on Movies NOW Bale-Gosling-Carrell starrer airs Sunday,...

If you’re a movie buff, don’t book any cinema hall tickets this Sunday, the 19th. Instead, pencil in two hours starting 1 pm or 9 pm on the day in your calendar and curl...
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Watch spectacular docu The President’s Bodyguard on Independence Day I am very proud of...

On Independence Day, National Geographic Channel will air The President’s Bodyguard, an exclusive documentary on one of the oldest regiments of the Indian Army. The film premiere on the channel at 9 pm, and...
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comScore ties up with Inscape for opt-in Smart TV viewing data To provide cross-platform-lift...

comScore, which provides insights into planning, transacting, and evaluating media across platforms, has tied up with Inscape, the largest single source provider of opt-in Automatic Content Recognition (ACR) TV viewing data in the U.S....

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