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People in India to engage with media more than ever in 2018: eMarketer

More people will engage with the media in India in 2018 than ever before, and the media time spent will grow more than ever before. Media use is showing no sign of levelling off...
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Sony Music acquires music rights sports drama film Soorma

The  music rights for sports drama Soorma, based on the comeback story of Indian hockey great Sandeep Singh, starring Diljit Dosanjh and Tapsee Pannu, with music by Shankar Ehsaan Loy, have been acquired by...
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#FIFAWorldCup2018 ratings on SPN: 47mn watch first 4 matches

The first four matches from the 2018 FIFA World Cup Russia, telecast on SONY TEN 2, SONY TEN 3 and SONY ESPN channels and livestreamed on SonyLIV app and website, broke viewership records across...
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SPN uses fan-frenzy route, offers interactive digital avenues on FB, SonyLIV for 2018 FIFA...

The 2018 FIFA World Cup Russia is obviously a property soccer fans in India love and will lap up. And needless to say,  the fact that Messi and Ronaldo have never scored against India...

BOLLYWOOD BRIEF: Shruti Haasan is a chocolate jingle belle

Kamal Haasan and Sarika’s lovely daughter, actor and musician Shruti, who has been on an endorsement signing spree, has signed her 4th ‘brand-ambassadorship’ in 3 months. Word is she’s inked a deal with a...

Tribute to Aadesh Shrivastava on Colors

Some of Bollywood’s biggest acting and music celebrities like Amitabh Bachchan, A R Rehman, Pyarelal, Sonu Nigam, Anil Kapoor, Madhuri Dixit-Nene, J P Dutta, Juhi Chawla, Lalit Pandit and Rajeev Kapoor, among others, will...

Ae Dil Hai Mushkil teaser does its job

First, it was the anticipation of seeing Aishwarya Rai on screen with Ranbir, and that too in a Karan Johar film – not a produced-by, but a written-and-directed, no less. Then came the posters,...

Comcast sued for $100m by AG ‘for duping 4 lakh customers’

A first-of-its-kind lawsuit has been filed against US cable TV and internet giant Comcast is being sued for $100 million by the Attorney General, seeking refunds for more than 400000 Washingtonians who, it is...

Global marketing spends to surpass $1 Trillion: Group M

WPP's media investment management arm, GroupM, has trimmed its 2016 global ad expenditure forecast and shared its initial outlook for 2017. The 2017 ad volume prediction of $552 billion (+ 4.3 percent), when combined...

Thought Leaders | Vinod Mehta: Advertising and I [Weekend Read]

Vinod Mehta is – can’t get around to using the past tense for him even now – one of the best editors India has ever produced. A man with an enviable body of work...

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