image-DISHTV-launches-Ayushmaan-Active-for-Senior-Citizens-MediaBrief

DISH TV’s service for senior citizens – Ayushmaan Active at Rs 40 pm

Dish TV India Limited, world’s largest single-country DTH Company, has introduced value-added service Ayushmaan Active (in association with Dominiche Productions) to offer unique and engaging content to the senior citizen viewers on both of...
image-SANAM-and-VYRL-Originals-Collaborate-for-SANAM-next-single-MediaBrief

A boost for non-film-music marketing: Pop-Rock sensation SANAM tie up with VYRL Originals

It wouldn’t be an exaggeration to state that pop-rock band SANAM has created the single largest and most significant bridge between the evergreen classics of Hindi film music and the younger generation in India,...
image-Sony-SAB-rebrands itself withKhushiyon Wali Feeling-MediaBrief

Sony SAB brand philosophy grows from comedy to happiness with ‘Khushiyon Wali Feeling’

Sony SAB, the popular destination for clean family entertainment, has refreshed its brand philosophy. Driven by the belief that happy people make a happier world ("jitni insaan ki khushi badhti hai, utni hee duniya...
image-Indians-prefer-subtitled-foreign-regional-content-YouGov-Survey-June 2019-MediaBrief

Majority of Indians watch foreign and regional content with subtitles: YouGov

More than seven in 10 people in India (72%) prefer watching content in languages other than the ones they speak or understand with subtitles,  a new YouGov research has revealed. Although most people prefer subtitles,...
image-rAY-dONOVAN-rEMAKE-rIGHTS-gLOBALLY-ACQUIRED-BY-Locomotive Global Inc - MediaBrief

Locomotive Global will develop local version of ‘Ray Donovan’  for the Indian market

With the crime genre becoming a big draw on OTT platforms across India, the thirst for newer plotlines – read unique-character-driven stories based in unique settings – has become increasingly difficult to quench. Well,...
image-Only-5-media-companies-certified-in-GPTW-Survey-2019-in-India-MediaBrief

Only 5 media companies among 450 certified by GPTW 2019 Survey India

The Great Places To Work 2019 Top 100 list for India is out, as is the list of top 450 companies (including the top 100) certified as great places to work. It’s a comprehensive...
image-MEDIA-TECH-WOMEN-LEADERS QUOTES ON BUDGET-MEDIABRIEF

Media, Marketing, Advertising, Tech, Women leaders’ views on Budget

Now that poring over the topline budget announcements and the indepth scrutiny across sectors is probably over, it’s time to take a look at what leaders across Media, Marketing, Advertising, Technology and beyond have...
image-BARC-India=To-Report-TV-viewership-from-Free & Pay-Platforms-MediaBrief

BARC India to start reporting viewership from Free and Pay platforms

In a move to help enable more effective planning, BARC India, the world's largest measurement panel, today announced it would start reporting viewership from free & pay platforms separately starting week 27 (29th June –...
Ott platform

India’s first programmatic OOH campaign, from Sony Pictures Entertainment, Dentsu Web Chutney

Innovative marketing solution from Dentsu WebChutney for Sony Pictures Entertainment India's Spider Man – Far From Home marries the Elementals of the film with ad-tech to bring alive real-time relevance on big outdoor spaces...
image-MAIN IIM-C lauds BARC India Panel homes sample size etc in report-MediaBrief-1

IIM-Calcutta report says BARC INDIA’s TV Panel sample allocation  is truly representative of the...

India’s sole TV viewership measurement company and the world’s largest TV audience measurement service, BARC India, joined hands with the Indian Institute of Management Calcutta, the country’s premier management education institute, to curate a...

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