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With 28.5mn UV, Patrika ahead of competition: comScore Per comScore's July 2018 Mobile, Web...

July 2018 has been a landmark month for the Patrika Group, which has been shoring up its digital presence across the group publications for over a year now. The latest comScore report (July 2018...
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Pay TV cord-cutters in US jump to more than 32% despite OTT tie-ups Biggest...

Some 12 years ago,  the content and communication head of a major tv broadcaster in India had declared very confidently, even dismissively while holding up his hand with thumb and forefinger two inches apart,...
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Work begun on ‘Thackeray’ sequel, says producer Sanjay Raut

Producer and Shiv Sena MP Sanjay Raut, who is gearing up for the release of his next production venture 'Thackeray', has confirmed that he is planning to make a sequel on the life of...
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Marquees 2018 salute 17 brands for marketing excellence Thank you, winners, for setting standards...

The marketing excellence of 17 brands received high praise when they were conferred the The Advertising Club's prestigious Marquees 2018 at a packed event in Mumbai. Five awards were handed over in the...
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Superb line-up in 3-day ‘MTV India Music Summit’

  The three-day MTV India Music Summit, to roll out from 12th to 14th October in Jaipur at The Fairmont)  will present a spectacular lineup of musical gurus and maesteros like Ustaad Shujaat Khan, Parveen...
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Star Sports’ memorable new campaign for VIVO IPL 2019

  For India’s biggest, most iconic sports property of the year, Star Sports and BCCI have launched an interesting campaign that pits raw feisty youth against solid experience, and sweetly delivers the promise of the...
image-VIVO IPL 2019 was biggest ever on STAR India with 462mn viewers-MediaBrief

Star makes VIVO IPL biggest ever in 12 years; 462mn watched 2019 edition

462 million watched  the 12th edition on VIVO IPL on the Star Network per BARC (TV + OOH) Only Match Telecast Hours considered In its 12th edition, the VIVO IPL grew to its biggest ever...
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MTV announces 3 new shows; 10 hrs original unscripted content a week

Leading  youth entertainment brand MTV has announced a daily and a weekly new show, plus the fourth season of a popular on-going series. The new shows comprise of 10 hours of original unscripted content,...
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Indian media and entertainment grew to Rs 1.67 trillion in 2018: FICCI-EY Report

The Indian Media and Entertainment (M&E) sector reached INR1.67 trillion (US$23.9 billion) in 2018, a growth of ~13.4% over 2017 states the EY-FICCI report ‘A billion screens of opportunity,’ launched today at the FICCI...
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These promos on Star Bharat are brilliant

Television, especially GEC TV, is all about storytelling. But somehow, storytelling in Hindi GECs in India has been confined to show concepts. OK, let me revise that statement to ‘storytelling efforts in Hindi GECs...

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