Literary stalwarts to participate in 9th Tata Literature Live Mumbai LitFest

The four-day Tata Literature Live Mumbai LitFest will open in Mumbai on November 15, and will see more than 100 top writers, intellectuals and performers across...

THE GOOD STUFF: Cafe Arpan, unique Mumbai eaterie helping staffers overcome...

  It was barely three months ago, writes  Quaid Najmi, that a US-returned medico started a small cafe in Mumbai’s upscale Juhu as a unique...

InDigital’s major broadcasting, broadband initiatives for Mumbai; further rollout in 4...

  In a big announcement in Mumbai, IndusInd Media & Communications Ltd (“IMCL”) has announced a large bouquet of initiatives across television, digital and broadband. Consider:...

sunSTRATEGIC wins ‘hygenic tapri’ Chai Pe Charcha’s digital mandate

Chai Pe Charcha has awareded its digital media mandate to Mumbai-based content marketing and digital agency sunSTRATEGIC, following a multi-agency pitch. sunSTRATEGIC will manage the...

Hershey’s iconic Kisses Chocolate launch in India leads charge into chocolate...

After intensive consumer testing and product development, global snacking giant and the largest producer of quality chocolates in North America, Hershey’s, has made a...

Zee enters God’s own country with Malayalam GEC Zee Keralam

Zee Entertainment Enterprises Limited (ZEEL), which has been on an expansion spree, has now announced its entry into Kerala with the launch of its...

Advice for young PR professionals from Radhika Bhirani of IANS

  I’ve known Radhika Bhirani for ten years now, and respect her for not only being one of the best journalists in entertainment, but also...

Star Maa first Telugu GEC in a decade to clock 764...

In a first for any Telugu General Entertainment Channel (GEC) in a decade,  Star Maa has clocked 764 GVM. The consistent market leader has also recorded...

Stay Uncle’s ad on same-sex-friendly hotels is making waves

  Hotel booking website Stay Uncle’s unique marketing campaign in support of the LGBTQ community – to spread awareness of rooms for short durations for...

Indigo Paints to spend Rs 200 crore on ad campaigns in...

  Indigo Paints, one of India’s fastest growing decorative paint manufacturers, plans to spend around Rs 200 crore on variouis advertising campaigns across television, print...

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