BRIEF22 is the 2022 edition of the annual outlook series. At the start of each year the newsroom asks founders, chief executives and marketing leaders across advertising, media, technology and communications what they expect from the twelve months ahead. Every headline carries the name of the person, the company they lead and one line from the conversation. This edition ran from 10 January to 14 April 2022 and holds 162 interviews. The later years are filed as BRIEF23, BRIEF24, BRIEF25 and BRIEF26.