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Marketing Initiatives
Marketing Initiatives collects campaign and activation work that does not belong to one industry section: brand campaigns and the films behind them, sponsorship and platform tie ups around sport and entertainment, connected television and native advertising pushes, and corporate social responsibility work. A few opinion pieces on trust and on where marketing is heading sit here as well. It holds 30 pieces published between September 2021 and July 2026 and is still being added to.
