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Exclusives
Exclusives holds original MediaBrief reporting that is not available elsewhere, and every headline in it carries the Exclusive label. Two strands run through the section. The first is the interview strand, where a named founder or marketing leader sets out a decision and the thinking behind it. The second is the weekly COTT ratings analysis, which tracks how the streaming platforms performed against each other that week. The section was opened in July 2025 and already holds close to six hundred pieces.
