Schneider Electric, the energy technology company, has transformed its electrical switches into a landmark Ganpati installation in Pune, marking the beginning of a season-long festive campaign. The initiative brings a distinctive new dimension to festive outdoor advertising in India by reimagining a familiar product as a cultural symbol.
At the heart of the installation is Ganpati’s blessing hand, inspired by Schneider Electric’s switches. The striking installation recreates the familiar abhaya mudra, turning an everyday object associated with the home into an unconventional festive expression.
The installation carries the line “Nirantar, Nirvighna Raha”, tying the visual back to Schneider Electric Home Solutions and the idea of staying powered and uninterrupted. By bringing together the familiar form of a switch with one of the most recognisable symbols of the festive season, the installation connects Schneider Electric’s innovation-led approach with the cultural relevance of India’s festive calendar.
The idea comes to life in the campaign film, capturing how a familiar everyday switch transforms into an unexpected expression of festive blessing.
The activation is also part of a larger festive consumer journey. The festive season is a key time when consumers renovate their homes and make considered purchases across categories like appliances, electronics and smartphones. Schneider Electric aims to reach these consumers at the point of consideration, helping them discover its Home Solutions portfolio and add electrical and home automation solutions to their festive purchase and home-upgrade plans.
The campaign therefore goes beyond OOH awareness. Digital touchpoints help interested consumers discover Schneider Electric’s products and move from inspiration to consideration, strengthening the link between festive purchases and upgrading the home with smarter electrical solutions
Ratnesh Pandey – Vice President – Marketing – Schneider Electric India, said, “Festivals in India are moments of deep emotional connection, and we wanted to show up in a way that felt native to that moment rather than layered on top of it. The Ganpati installation takes something as familiar as a switch and reimagines it as a symbol that makes people pause and take notice.
“At the same time, festivities are an important moment when consumers are renovating their homes and investing in new appliances and technology. We want to make Schneider Electric Home Solutions a natural part of that consideration and make it easier for consumers to discover the right solutions as part of their overall festive purchase journey. That, for us, is where innovation and cultural relevance come together,” Pandey added.
The Ganpati installation is the first in a series of festive expressions. As the season goes on, the idea will take new forms, each shaped by the spirit of the festival, while keeping one constant: the familiar shape of a switch, reimagined as a cultural symbol.
The campaign builds on a philosophy Schneider Electric has extended across its switches portfolio this year, as part of its commitment to Advancing Energy Tech. Seen most recently in the premium Unica X range, it reflects the idea that innovation lies not just in what a switch does, but in how it looks, feels and fits into people’s lives.
