Pride of Cows, the farm-to-home dairy brand from Parag Milk Foods Ltd., has unveiled its latest campaign, “Come Over to the Greener Side,” featuring actor and entrepreneur Athiya Shetty. Rooted in the brand’s distinctive connection with its farm, the campaign invites consumers to step away from the pace of everyday life and rediscover a more mindful relationship with nature, nourishment and wellbeing.
At the heart of the campaign is the idea that wellbeing can be found in simple experiences. In a world full of constant movement and noise, the farm offers a different pace, one that allows for stillness, connection and renewal. This builds on Pride of Cows’ farm-to-home and single-origin idea, with the farm becoming more than just the source of its products, but an expression of a more grounded way of life.
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The campaign brings together the brand’s farm ecosystem and a modern take on wellbeing, with Athiya Shetty reflecting its sense of ease, authenticity and simple living. Her presence reflects the campaign’s core idea of finding balance in everyday life, connecting Pride of Cows with consumers looking for a more thoughtful approach to living. The campaign goes beyond typical dairy messaging to explore the value of knowing where our food comes from.
Akshali Shah – Executive Director – Parag Milk Foods Ltd., said, “With this campaign, we wanted to capture the feeling of stepping away from the everyday and reconnecting with what feels more natural and fulfilling. Athiya was a natural fit because she brings an effortless, understated quality that reflects this thought.
“She has a strong sense of individuality and an approach to life that feels considered rather than curated, which aligns closely with the world we are building for Pride of Cows. Through her, we wanted the campaign to feel less like a traditional celebrity endorsement and more like an invitation to experience the feeling that our farm represents, a little more space, a little calmer and a closer connection with nature,” Shah added.
The campaign builds on Pride of Cows’ growth as a dairy brand with a broader focus on nourishment, wellbeing and nature. While its single-origin approach stays the same, the brand continues to find new ways to bring its farm experience closer to consumers. With this campaign, Pride of Cows invites people to slow down, reconnect with nature and find joy in everyday life.
