Freyr Energy has launched ‘Solar Ho, To Freyr Ho!’, a campaign leading up to the reveal of its first brand ambassador. The company said it will partner with one of India’s top cricketers, with the official announcement and reveal planned soon.
Built around the thought ‘Solar Ho, To Freyr Ho!’, the campaign puts Freyr Energy at the centre of the rooftop solar conversation. The idea gives the brand a simple, memorable way to own the solar conversation and ask the right questions while choosing a solar partner, to encourage the customer to think beyond the category’s conventional focus on panels and installation.
The upcoming cricket association marks a significant first for Freyr Energy, bringing together the visibility and cultural relevance of Indian cricket across India with the company’s growing presence in rooftop solar. The partnership will form a key part of Freyr Energy’s wider brand-building effort as it expands its presence across India.
Saurabh Marda, Co-founder & Managing Director, Freyr Energy, said, “We have spent the last decade building the capabilities and trust required to make rooftop solar a dependable choice for Indian homes and businesses. The next phase is about taking that work to a much larger stage. ‘Solar Ho, To Freyr Ho!’ gives us a strong platform to do that, and partnering with a leading cricketer as our first brand ambassador is a significant step in expanding the visibility of what Freyr Energy stands for.”
That expansion builds on a business focused on simplifying rooftop solar from system consultation and design through installation and ongoing support. Founded in 2014, Freyr Energy provides system design, installation, financing assistance and technology-enabled customer support, and currently operates 10 Solar Experience Centres across India.
As Freyr Energy continues to expand its presence across India, the campaign also gives the company an opportunity to build a stronger and more recognisable identity around rooftop solar.
Radhika Choudary, Co-founder & Director, Freyr Energy, said, “Freyr Energy has grown alongside the changing ways in which people think about rooftop solar. What started as a category that required considerable explanation is becoming part of everyday conversations around homes, savings and energy independence. ‘Solar Ho, To Freyr Ho!’ captures that shift in a simple, memorable way. It is about making Freyr instantly recognisable in a category we have been working to build for more than a decade.”
The campaign will roll out in phases across Freyr Energy’s digital and social media platforms. Rajan Mahalingam, Head of Marketing, Freyr Energy, is leading the campaign rollout, with the ambassador reveal forming the central moment of the campaign. “Freyr Energy is all set to add yet another feather to it’s hat.
‘Solar Ho, To Freyr Ho!’ is simple enough to remember and strong enough to own, and the reveal gives us an opportunity to turn that line into a larger brand moment and make Freyr a household name by making it a top choice while going solar. Follow Freyr on the socials for the big reveal coming soon”
The identity of Freyr Energy’s first brand ambassador will be revealed soon across the company’s digital and social media platforms.
Who is the cricketer joining Freyr Energy? The answer is coming soon. Follow Freyr Energy on social media for the big reveal.
