This week’s campaign roundup brings together work spanning artificial intelligence, festive culture, sport, food and family relationships. Canva has launched its biggest India campaign with Farah Khan, Raghu Ram and Terence Lewis, while McDonald’s Brazil takes McFish into the mythical world of Atlantis. Reliance Foundation and Air India have turned their attention to Indian sport ahead of the Asian Games, while Adani Realty, Flipkart and Clinic Plus draw on culturally rooted and emotionally familiar stories. Here is a look at seven campaigns that caught our attention.
Canva brings AI-powered creativity to India
Canva has launched its biggest brand campaign in India, ‘Aap Aur Canva, Jodi Wah Wah!’, featuring Farah Khan, Raghu Ram and Terence Lewis. Building on its earlier ‘Dil Se Design Tak’ campaign, the new campaign focuses on helping creators, professionals and small businesses turn ideas into polished work with Canva’s AI-powered tools.
The campaign uses the familiar reality-show judging format, with the trio shifting from criticism to applause as users demonstrate what they can create with Canva. Hero films in Hindi and Tamil spotlight tools including Magic Video 2.0, AI-powered Presentations, Magic Layers and Canva Pro Lite, alongside features such as Image to Video, Style Match and AI Video Effects.
McDonald’s Brazil takes McFish to Atlantis
McDonald’s Brazil has brought back McFish with a new campaign, ‘McFish and the Lost Recipe of Atlantis’, taking fans on an underwater expedition to the mythical city to uncover the sandwich’s origins. The campaign builds on previous McFish stories and uses a narrative-led social media rollout to build anticipation for its return.
Created by GALERIA, the campaign’s handmade film recreates Atlantis through physical models and miniatures, inspired by Wes Anderson’s visual style. Alongside the original McFish, the campaign introduces McFish Deluxe with lettuce and tomato, supported by TV, digital, OOH, influencer activations and an Atlantis-inspired makeover of the Méqui 1000 restaurant in São Paulo.
Reliance Foundation backs grassroots sport
Reliance Foundation has launched ‘Taqdeer Badalna Bachchon Ka Khel Hai’, its Asian Games 2026 campaign created by TBWA\Lintas. The campaign focuses on the role of opportunity, coaching, infrastructure and encouragement in helping children discover their potential and pursue sport.
The campaign highlights Reliance Foundation’s Sports for Development initiatives, which support grassroots participation, talent identification, coaching and high-performance pathways. Using the journeys of Indian athletes as a backdrop, it draws attention to the early opportunities that can shape future champions.
Adani Realty traces Bappa’s journey
Adani Realty has launched its Ganesh Chaturthi campaign, ‘Come Home to Celebrations’, in partnership with 22feet. The campaign follows Bappa’s journey from Shadu Mati, the clay shaped by artisans, to the Ganesha idol welcomed into homes during the festival.
The campaign film brings the story to life through an original lyrical composition and cinematic storytelling, highlighting the craft, devotion and anticipation behind the homecoming. The campaign is being amplified across Instagram, Facebook, YouTube, X and LinkedIn.
Flipkart turns Kolkata’s BBD Bagh into a Big Billion Days moment
Flipkart has brought Big Billion Days to Kolkata with ‘Kothaye Jaabe Dada?’, an activation built around the city’s familiar BBD Bagh and its iconic bus culture. Select buses travelling to and through BBD Bagh feature Big Billion Days messaging, while bus tickets carry offers and QR codes directing passengers to the sale.
Conceptualised by Talented and produced by Calm Kaam, the campaign film follows a bus conductor who has spent years calling out “BBD! BBD!” on his route, giving the familiar phrase a new meaning during Big Billion Days. The activation blends Kolkata’s everyday commute with Flipkart’s festive shopping proposition.
Clinic Plus celebrates mother-daughter bond
Clinic Plus has launched a Daughters’ Day campaign highlighting how the strength a mother instils in her daughter can eventually become a source of strength for the mother herself. The film follows a mother and daughter whose relationship evolves as the daughter recognises her mother’s struggles and encourages her to choose herself.
Built around the idea that a daughter can become her mother’s anchor, the campaign traces their bond from childhood to adulthood, culminating in the mother acknowledging her daughter as the inspiration behind her journey. The campaign celebrates the evolving mother-daughter relationship and Clinic Plus’ association with raising strong daughters.
Air India extends ‘There is an Air About India’ campaign
Air India has launched the latest chapter of its ‘There is an Air About India’ platform with young cricketer Vaibhav Sooryavanshi. Ahead of the Asian Games, the digital film explores how parents, coaches, mentors, teammates, fans and communities contribute to an athlete’s journey from early ambition to achievement.
Conceptualised and produced by Air India in partnership with McCann, the film features an Indian fusion rap soundtrack built around the refrain ‘Together We Fly’. Vaibhav’s story is woven into a broader celebration of Indian sport and the collective encouragement behind athletes’ achievements.
