Wavemaker India presents IPL 2021 report created by MESH – the Real Time Data Intelligence solution by Wavemaker. The report captures the social conversations around IPL 2021, for both phase I and phase II.
Phase I refers to matches played in India from 9th April to 2nd May, 2021 and Phase II refers to matches played in UAE from 19th September to 16th October, 2021.
The report has data sources from multiple consumer touchpoints across the Digital ecosystem ranging from Social Listening, Video analytics in partnership with Intuitive Intelligence, Interaction data points collected from Facebook, Twitter, Instagram and YouTube.
Key highlights from this season’s report:
- Popularity and excitement around IPL in India continue to grow year on year
- Social chatter around the tournament grew by 33% over last year and crossed 80+million mentions this season
- In a unique situation this year where the season had to be split in to 2 phases, phase 1 which was played in India garnered more mentions (42 million) than phase 2 (38 million) which was played in UAE recently
- In phase 1 of the event, telecom brand Vi was the buzziest brand in the season
- In phase 2 of the IPL this year, Dream 11 emerged as the buzziest advertiser
- ‘Indranagar ka Gunda hun main’ famed ad of Rahul Dravid for Creds was the most viral advertisement this IPL season
- In phase 2, #GoodLuckGirls by Cadbury Dairy Milk emerged as the most Viral ad
- 4 time IPL winner CSK were the buzziest team in IPL 2021
- Virat Kohli, MS Dhoni and Rohit Sharma were the most popular players in this IPL season
Report at a glance:
-
IPL 2021
-
ICC T20 pre-buzz
The study has been done by Wavemaker MESH – the Real Time Data Intelligence solution that reads real time environmental signals. This analysis is based on multiple data points collated to create meaningful and actionable Insights.
