Creator18 appoints Heena Lulla as Business Head, strengthening its leadership as it enters an ambitious new chapter in India’s fast-growing creator landscape.
Lulla brings over two decades of experience across sales, marketing, digital, content, and IPs. She has held leadership roles at ZEE Entertainment as Vice President, and at Radio City as Associate Vice President for Digital and New Media.
She also co-founded VIParents, a parent-influencer platform, and has spent years building and scaling creator businesses across India and Southeast Asia, working closely with brands, creators, and platforms.
Welcoming her, Anurag Iyer, CEO, Creator18, said, “India is at a defining moment for how creators build businesses, and having the right leadership matters more than ever. Heena brings deep expertise, sharp commercial instinct, and a rare understanding of how brands, creators, and platforms can come together to create real value. Her experience across India and Southeast Asia gives her a perspective that only a few in the industry have. We’re thrilled to have her on board and excited for the energy she brings to this next chapter.”
This marks a big step forward for Creator18 as it builds a world-class ecosystem, bringing together talent, brands, and technology to shape the future of India’s digital content landscape.
Heena Lulla, Business Head, Creator18, said, “I’m excited to join Creator18 at such an exciting time. Creating meaningful partnerships between brands, creators, and audiences at scale is something I’ve worked toward my whole career. I look forward to bringing that experience to life at Creator18 and helping it become a true leader in this space.”
From the House of Network18, Creator18 aims to give India’s most distinctive creators the infrastructure and positioning to build relevance and lasting impact. It combines Network18’s ability to build, amplify and take ideas to millions with Creator18’s New Media expertise by helping them map their voice, build their audience, and turn influence into culture and a brand that grows with them long term.
