BEI Confluence has announced the elevation of Abhishek Gupta to Managing Director (MD), effective August 2026. In his new role, Abhishek will lead the agency and its operations, reporting to the Board. His mandate will include strengthening the agency’s integrated capabilities, nurturing talent, deepening client partnerships and driving its next phase of growth.
Tapas Gupta, Founder and Chairman of BEI Confluence, has stepped down from his role as Managing Director (MD) after founding and leading the agency for 27 years. He will continue as Chairman and mentor, focusing on the agency’s long-term growth and consolidation.
Tapas Gupta, Founder and Chairman, BEI Confluence said, “At BEI Confluence, change has always been a constant. Over the past decade, Abhishek has brought fresh thinking and new perspectives to the agency through his leadership. He has played an important role in helping us evolve from our traditional advertising roots into an integrated agency equipped for the changing needs of brands.
“Abhishek has a strong track record of building brands across categories, both at BEI Confluence and during his earlier tenures at Havas, Publicis Worldwide and Ogilvy. His experience working with brands such as Coca-Cola, Nestlé and Philips, combined with his strategic vision, energy and commitment, gives me great confidence in the agency’s next chapter under his leadership,” Gupta added.
Abhishek Gupta brings over two decades of experience spanning brand strategy, digital marketing and business leadership.
Abhishek Gupta, Managing Director, BEI Confluence said, “What makes this journey meaningful is the quality of the people and partnerships around us. We have a committed team that consistently goes the extra mile, and clients who have placed their trust in us over many years. I am deeply grateful to both.
“Our focus will remain on building strong brands, nurturing talent and creating an environment in which both can grow. We also recognise that our industry never stands still. As consumer behaviour, technology and the media landscape continue to evolve, we must keep adapting while staying grounded in strategic thinking, creative quality and the value we deliver to our clients,” Gupta added.
Founded 27 years ago, BEI Confluence is an independent integrated agency headquartered in Delhi NCR. Its portfolio includes brands and organisations such as Radico Khaitan, J.K. Organisation, Sujata, WonderWorks, Insecticides (India) Limited, LOTTE India, Devyani International (Biryani By Kilo), TotalEnergies, Birla Group, Bectors Food Specialities Limited (Cremica & English Oven), and Trident Group, among others.
The agency’s leadership team includes Rumpa Gupta, Senior Vice President & Director – Operations; Shounak Lahiri, Senior Vice President – Account Management; Subir Dayal, Senior Vice President – Account Management; Shahid Hussain, National Creative Director; Dev Chakraborty, Executive Creative Director – Art; and Devraj Roy, Senior Creative Director – Copy.
