Vineet Shah has joined Raymond Lifestyle Limited as Head – Omnichannel Media, moving to the company after serving as Vice President – Planning at Madison World. Shah announced the move in a LinkedIn post.
In his post he wrote: “Unboxed a new beginning, a box full of exciting opportunities, experiences and learnings. Pleased to share that I have joined Raymond Lifestyle Limited as Head – Omnichannel Media. Excited to be a part of an Iconic Legacy brand in an Omnichannel era.”
At Madison World, Shah was Vice President – Planning from December 2025 to September 2026. He previously served as General Manager – West, leading digital media planning and strategy for clients across the FMCG, consumer durables and healthcare sectors. His work covered integrated campaigns, media strategy and digital planning for brands including Marico, Godrej Consumer Products, Godrej Appliances, Cipla Health and Asian Paints.
Before his most recent stint at Madison World, Shah was Associate Media Director at PivotRoots, where he led digital media work for Prime Video’s film and series launches. He had earlier worked at Madison World as Business Director, handling digital media planning for Marico’s portfolio. His career also includes roles at Mindshare, PivotRoots, Draft FCB Ulka, Resultrix and Netcore Solutions.
