Turning its new brand promise “Vi Pe Sab Hain VIP” into a customer benefit, Vi today announced that it will offer free international roaming with key postpaid, prepaid and enterprise plans. With this offering, customers and their family members can stay connected while travelling to over 170 countries, for free.
For years, staying connected while travelling internationally meant juggling multiple SIM cards, buying local or travel SIMs before departure, losing access to one’s Indian mobile number, missing OTPs, relying on unsecured public Wi-Fi, or worrying about unexpected roaming bills.
Vi has now bundled Free International Roaming into its plans, making international connectivity simple, inclusive, seamless and worry-free. Depending on the plan, postpaid, prepaid and enterprise customers can now enjoy free international roaming for up to 3 trips in a year, with varying international data quotas and outgoing minutes of usage resulting in savings of up to Rs 9000 per year.
In line with its new brand campaign, “Vi Pe Sab Hain VIP,” Vi is democratising international roaming access for international travellers. Designed for individual, family and business travellers, the proposition simplifies overseas connectivity for postpaid, prepaid and corporate plan users with easy activation through the Vi App.
Avneesh Khosla – Chief Marketing Officer – Vi, said “At Vi, ‘Vi Pe Sab Hain VIP’ is more than a campaign. It is a promise we are bringing to life through meaningful interventions of ensuring inclusivity. Liberating international travel is the first among many.
“Traditionally, international roaming has meant buying a pack or an additional purchase of a new local SIM or a travel eSIM and mostly perceived as expensive. We are taking a disruptive approach by making international roaming as a built-in benefit on our key Vi plans. It is a simple but significant shift from ‘buy roaming when you travel’ to ‘your Vi number travels with you for free.’
“This is exactly what ‘Vi Pe Sab Hain VIP’ stands for. Identifying a real customer pain point and solving it through a disruptive, meaningful benefit for every Vi consumer, making them feel valued,” Khosla added.
The proposition is brought to life through a new commercial featuring Shah Rukh Khan, where he initially believes Vi has made international roaming free only for him, before realising it’s free for all customers.
Under the new proposition, customers across eligible plans can enjoy free international roaming and other benefits, with postpaid plans starting at ₹501, annual prepaid unlimited data plans, and corporate plans starting at ₹451 for enterprise consumers. Consumers can open the Vi App, choose an international Roam-Free plan, and stay connected during their trip as per the plan. With this move, Vi aims to make premium, worry-free travel experiences accessible to everyone.
