Sony Sports Network has launched its campaign for the Women’s T20 Asia Cup 2026, challenging cricket’s long-standing “gentleman’s game” description with a film centred on the intensity, aggression and determination of India’s women cricketers. Titled ‘Not a Gentleman’s Game’, the campaign features team India captain Harmanpreet Kaur, who sets the tone with the emphatic line, “Na hum gentle hain, aur na hi humara game.”
The campaign traces the team’s journey from solitary training sessions, heavy-weight workouts and bruised hands to explosive performances, packed stadiums and India’s World Cup triumph. Through its portrayal of relentless preparation and a refusal to be constrained by convention, the film positions the Indian women’s team as a side that plays aggressively, competes to win and continues to redefine the game on its own terms.
The film opens with Amitabh Bachchan invoking the familiar phrase, “Cricket is a gentleman’s game,” only for Harmanpreet to dismiss it with characteristic confidence. As the action unfolds, the message becomes unmistakable: victory has no gender; it only has the colour blue.
With India entering the tournament as world champions, the campaign builds anticipation for its next continental challenge. Harmanpreet and her team will look to carry their winning momentum into the UAE as they compete for the Women’s T20 Asia Cup, including the marquee India-Pakistan clash on September 5.
Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India, said, “The Indian women’s team has transformed both how cricket is played and how it is followed in this country. They are world champions, they play an aggressive and fearless brand of cricket, and they enter every contest expecting to win. ‘Not a Gentleman’s Game’ captures that confidence through Harmanpreet Kaur and celebrates a team that has made the nation believe.
“The Women’s T20 Asia Cup promises high-intensity cricket, and we are delighted to bring every moment of it to audiences on Sony Sports Network and Sony LIV,” Kaul said.
Harmanpreet Kaur, India women’s cricket team captain, said, “There is nothing gentle about the way we prepare or the way we play. This film captures the intensity, confidence and ambition of our team. We know what it takes to win on the world stage, and we are now focused on carrying that momentum into the Women’s T20 Asia Cup and bringing the title home.”
The campaign will run across Sony Sports Network’s television channels and on Sony LIV in the lead-up to and during the tournament. The Women’s T20 Asia Cup 2026 will be played in the UAE from August 28 to September 13, 2026.
Watch Women’s T20 Asia Cup 2026 exclusively on Sony Sports Network and Sony LIV starting from August 28, 2026.
