DailyObjects has appointed Zeenah Vilcassim as its Global Chief Marketing Officer. She brings over 17 years of experience across the US, Europe, the Middle East, China and India, with expertise in marketing, consumer businesses and market expansion.
In her new role, Zeenah will lead DailyObjects’ global brand and marketing strategy as the company builds on its success in India and advances its international ambitions.
Prior to joining DailyObjects, Zeenah led marketing for Nothing in India. She previously served as CEO of Zomato Live, now District by Zomato, where she built the business from the ground up. Earlier, as Chief Marketing Officer at Bacardi India, she led consumer and customer marketing across the company’s portfolio. She also served as Global Brand Director for Whiskies at Bacardi, shaping brand strategy across international markets.
Across these roles, Zeenah has developed a strong understanding of how enduring consumer brands are built; by pairing clear consumer insight with a distinctive proposition and disciplined business execution. Her experience spans both scaling established brands and creating new businesses, while adapting global ideas to local consumer contexts. This combination will be central to DailyObjects as it evolves from an India-born design brand into a globally relevant lifestyle business.
Pankaj Garg, Co-Founder and CEO, DailyObjects, said, “DailyObjects is entering its next chapter. We want to build a brand that means something to people, wherever they are. Zeenah understands consumer behaviour well and has built brands at global companies, at fast-growing businesses and from scratch. She shares our ambition, and I’m excited to build the next phase of DailyObjects with her.”
Zeenah Vilcassim, Global Chief Marketing Officer, DailyObjects, said, “DailyObjects has already built the foundations of a truly distinctive lifestyle brand: a strong understanding of contemporary consumers and a clear point of view on how design fits into their daily lives. Pankaj and Saurav’s ambition to take this India-born brand to the world is something DailyObjects is strongly poised to achieve, with both its local relevance and international appeal. I look forward to joining them on the next stage of this journey, making DailyObjects a brand that is meaningful to consumers’ daily lives wherever it goes.”
The appointment comes as DailyObjects builds on its design proposition and expands its reach to a wider global audience. Founded with a design-first approach, the company has grown into a lifestyle brand spanning technology essentials, carry, workspace and everyday lifestyle products.
Its first international showcase at IFA Berlin 2026 marked an important step in building relationships with international retail and distribution partners.
Zeenah began her career as an economist and management consultant at Ernst & Young before moving into consumer and brand marketing.
She has been named among IMPACT’s 40 Under 40 CMOs in India and The Drum’s Future 50 marketing leaders of tomorrow. She is also a guest speaker at the London School of Economics and holds a Master’s degree in Econometrics and Quantitative Economics from the University of Edinburgh.
