Peoplestrong, a HR tech company, announces the strategic appointment of Adishri Charla as Senior Vice President – Marketing. In this role, Adishri Charla will lead Peoplestrong’s global brand, overall marketing strategy, help accelerate growth and customer engagement as the company continues its expansion across India, Asia, the Middle East, and emerging markets.
Adishri Charla brings close to two decades of B2B marketing expertise, spanning start-ups and large global enterprises. She joins Peoplestrong from Uipath, where she held progressively senior marketing roles, most recently as Director and Head of Marketing for India and SAARC.
Across her tenure at Uipath, she played a central role in the company’s growth journey from its early high-growth phase to category leadership in the region, driving integrated, revenue-aligned marketing strategies, strengthening brand positioning, and building customer and community marketing programs that earned multiple industry recognitions.
Peoplestrong has been making progress, backed by Goldman Sachs Alternatives. Peoplestrong has onboarded some of the names in India and the Middle East including Force Motors, Apollo Hospitals, DS Group, Omantel, Al Nabooda Automobiles, NFPC and more.
They have been named the Technology Solution Provider of the Year at ET Human Capital Awards and was also named the HR Tech Provider of the Year at People Matters Infini-T Awards. Peoplestrong was also named as Customers’ Choice of HCM Suites in the Gartner ‘Voice of Customer’ Report for over 1000 employee enterprises for 4 consecutive years (2022, 2023, 2024 and 2025).
Adishri Charla’s appointment is poised to further accelerate this progress across the regions.
Sandeep Chaudhary, CEO, Peoplestrong said, “We are very excited to have Adishri join the team at PeopleStrong. Over the past few years, we have established our brand across India and the Middle East , reaching 500+ Enterprises and serving their critical HR needs. We are now doubling down on these regions and setting up systems and processes for a wider expansion.
“This needed someone who can connect brand strategy with measurable business outcomes, has successfully run marketing in global organisations and is a great team builder. We evaluated many capable candidates and found Adishri to be most suited to lead our next phase of growth. We are confident she will help sharpen our market positioning and drive disciplined execution aligned to PeopleStrong’s ambitions,” Chaudhary said.
Prior to Uipath, Adishri Charla worked at Oracle India, where she led GTM strategy and marketing programs for Systems and Cloud Infrastructure offerings, driving digital and on-ground initiatives. Her tenure at IBM India focused on global product marketing and marketing analytics.
Adishri Charla, Senior Vice President – Marketing, Peoplestrong said, “I am excited to join PeopleStrong at this pivotal moment in their journey. PeopleStrong is a platform and a brand with enormous potential to reshape how organizations across the region think about HR tech.
“I believe great marketing creates genuine connections between a brand and its audience while driving measurable business outcomes. I look forward to channeling that belief into building PeopleStrong’s global brand presence, enabling stronger demand generation, and telling the stories that matter most to our customers and the markets we serve,” Charla said.
A vocal advocate for women’s leadership, Adishri Charla holds an MBA in Marketing from Symbiosis Centre for Management and HR Development, further complemented by executive programmes at Columbia Business School and ISB.
This appointment reflects Peoplestrong’s continued commitment to building leadership as it scales its global footprint and strengthens its position as a HR technology platform.
