CaratLane – A Tata Product, an omni-channel jewellery brand, announces the appointment of Dhaval Raja as its Chief Sales Officer (CSO). In this role, Raja will lead the company’s sales function across channels and markets, driving business growth, retail excellence, customer experience transformation, and network expansion as CaratLane continues to strengthen its omni-channel presence across India.
Raja brings experience in sales leadership, business expansion, and retail operations, having worked across consumer-facing organisations. Prior to joining CaratLane, he served as Chief Sales and Business Officer at Senco Gold and Diamonds, where he led the retail, online, corporate, and digital business verticals. During his tenure, the company witnessed transformation, expanding from a regional player into a nationally recognised jewellery brand while achieving retail growth and a public listing.
Dhaval Raja, Chief Sales Officer, CaratLane, said, “CaratLane has built a strong reputation for redefining the jewellery-buying experience through innovation, accessibility, and a customer-first approach. I look forward to working closely with the leadership team to strengthen sales excellence, expand our retail footprint, enhance customer experiences, and contribute to the brand’s next phase of growth.”
At CaratLane, Raja will be responsible for driving sales growth, accelerating new store expansion, strengthening retail execution, and leading customer experience transformation initiatives across the network. He will work closely with the leadership team to align sales strategy with the company’s long-term growth ambitions, while enhancing productivity and delivering consistent business performance across channels.
Over the course of his career, Raja has held leadership roles at Raymond Ltd., Raymond Apparel Ltd., and Aditya Birla Fashion and Retail Ltd., where he built expertise across sales, commercial strategy, channel management, and business operations. He has worked closely with cross-functional teams to drive market expansion, improve productivity, and build scalable operating structures that support sustainable business growth.
Known for his structured leadership style and execution orientation, Raja brings a focus on building accountable, high-performing teams and fostering collaboration across functions. His ability to combine commercial insight with operational discipline has enabled organisations to scale efficiently while maintaining consistency in execution.
