Flipkart has launched a new campaign to introduce the biggest iPhone offers during its flagship annual shopping festival, Big Billion Days (BBD). Conceptualised by McCann India, the mockumentary-style film follows actor Piyush Mishra’s biggest regret and turns it into a warning to not miss out on the iPhone deals at BBD.
Built on the idea that big opportunities don’t come around often, and that the regret of missing them can last for years, the campaign shows what happens when you say no to a big chance. It ties that feeling to the iPhone offers on Flipkart’s Big Billion Days sale, which shoppers may not get again.
The film shows Piyush Mishra talking about the one decision he still regrets: turning down ‘Maine Pyar Kiya’. Dressed and styled in the world of the film, and surrounded by its familiar music and visual cues, he sees himself as the hero in every scene, still stuck on the film he refused and unable to let go of what could have been.
Through his regret, the film makes the pain of missing out feel real, funny and relatable, before bringing the idea back to another opportunity that shouldn’t be missed: iPhones at Big Billion Days prices.
Rahul Mathew – Chief Creative Officer – McCann India, said, “Brands are at their best when they play in culture. And with Flipkart, that’s what we try to do always.
“So when we wanted to announce that the prices that you’ll get for iPhone at BBD are the best they will be, we tapped into a little known trivia from culture. And then just had a lot of fun writing and bringing it to life,” Mathew added.
