Bisleri International Pvt. Ltd., the packaged drinking water company, has announced a partnership with Racing Promotion Private Limited (RPPL), becoming the Official Hydration Partner of F4 and the Indian Racing League (IRL). Covering six rounds of F4 and four rounds of IRL, the association marks Bisleri’s entry into India’s growing motorsport ecosystem, connecting the brand with high-performance racing, speed, endurance and precision.
As part of the partnership, Bisleri will bring its hydration proposition to the race-day experience through on-ground hydration support, product integration, brand activations and dedicated hydration zones across race and festival environments.
Bisleri logo will feature on both sides of the race car sidepods, on the sleeves of driver racing suits and Festival kits, along with on-ground brand visibility. The partnership will also bring Bisleri closer to professional drivers, racing personalities, and a young, aspirational audience.
The partnership will extend into digital and content integration across the racing calendar, including driver-led social media content, short-form videos, race-day and behind-the-scenes content, along with digital amplification around F4 and IRL race rounds.
Tushar Malhotra – Senior Director of Sales and Marketing at Bisleri International, said, “We’re thrilled to partner with Racing Promotion Private Limited as the Official Hydration Partner of F4 and the Indian Racing League. This association strengthens Bisleri’s presence across India’s evolving motorsport landscape and adds to our broader sports marketing programme, as we continue to champion hydration globally and create exciting engagement opportunities for our consumers.”
Akhilesh Reddy – Chairman & Managing Director, Racing Promotions Pvt. Ltd. (RPPL), said, “We are delighted to renew our partnership with Bisleri as the Official Hydration Partner of the Indian Racing Festival for the 2026 season. The success of our association last year demonstrated the strong synergy between two brands that are committed to performance, innovation and engaging with a young, dynamic audience.
“As we enter an exciting new season, we look forward to building on this partnership through innovative fan experiences and meaningful initiatives that take the IRF experience beyond the racetrack. Bisleri’s continued support is an important part of our journey as we look to make motorsport more accessible, engaging and relevant to audiences across India,” Reddy added.
