Hugo Rawlinson has announced that he has taken on a new role as Global Brand Director for Dove Men International at Unilever. He shared the update in a LinkedIn post, stating that he is starting the position and leading the growth of Dove Men beyond the United States.
In his new role, Rawlinson is responsible for overseeing international brand strategy, innovation, and portfolio development for Dove Men+Care.
Prior to this appointment, he served as International Lead for Dove Men from July 2024 to May 2026, where he led a newly formed team focused on brand positioning, innovation strategy, and expansion outside the US market.
Earlier, he held global and regional marketing roles within Unilever, including Global Innovation Lead for Axe/Lynx, Senior Global Brand Manager for the Dove masterbrand, and multiple positions spanning hair care and personal care innovation.
Rawlinson joined Unilever in 2012 as part of its management trainee programme and has since built a career across brand management, innovation, and marketing strategy, including earlier experience at Thomson Reuters and Valentino.
