Uber-hip campaign, Rise Up – Anthem for the Girl Child, from Nanhi Kali

Created by Mahindra Group and Project Nanhi Kali, the anthem was conceptualized by 22feet Tribal Worldwide, Mumbai. Launched under the #LadkiHaathSeNikalJaayegi campaign to mark National Girl Child Day, the new Nanhi Kali anthem was created in collaboration with  Deepa Unnikrishnan, aka Dee MC, and Simi Talsania. It builds a brilliant case for girl-child education through the celebration of unconventional career choices

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