Rungta Steel, the steel and integrated TMT bar manufacturers, has launched its latest television commercial (TVC), featuring Bollywood icons Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor. The campaign uses humour and entertainment to create a relatable conversation with consumers, while placing the strength of Rungta Steel TMT Bars at the heart of the brand story.
The TVC is set in a brand room and shows Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a fun, light-hearted conversation about Rungta Steel. The humour makes the brand relatable, but the story then shifts focus to the product’s strength, showing that a good brand is backed by a product that delivers.
The presence of the three celebrities adds energy and recall to the campaign while keeping Rungta Steel and its product proposition at the centre. The strength showcased in the campaign is rooted in the performance of Rungta Steel TMT Bars.
The bars are made using advanced processes and technology, giving them high strength, ductility, uniformity and load-bearing capacity. This helps build strong, long-lasting structures, giving customers confidence in Rungta Steel for their homes and projects.
For Rungta Steel, product strength is tied to customer trust. Its TMT bars are built to provide structural strength at every stage of a building’s life, offering durability and reliability for homeowners, builders and construction professionals.
Arvind Kumar – Vice President – Sales & Marketing (TMT – Wire Rod – Cement) – Rungta Mines Ltd, said, “With this campaign, we wanted to present the strength of Rungta Steel in a manner that is entertaining, distinctive and easy for consumers to connect with. Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor bring tremendous energy and personality to the film, helping us communicate our product promise in a memorable way.
“At the heart of the campaign is a simple message: while the way we engage with consumers can be entertaining and memorable, the strength of the product is what ultimately builds lasting confidence. Through this campaign, we continue to reinforce Rungta Steel’s commitment to delivering dependable, high-quality TMT bars for stronger structures across India,” Kumar added.
