ColorPlus has unveiled ‘Live the Pause’, its Autumn Winter 2026 campaign featuring actor Abhay Deol. The campaign builds on the brand’s positioning in premium smart casuals, with a focus on classic styling, comfort and character.
Live the Pause is about a different relationship with time. The time to slow down. To get away from the noise. To follow your own pace. To enjoy the things, you have made time for, without immediately looking for what comes next.
It is an idea that feels particularly natural to Abhay Deol. He has always followed his own path rather than convention. His instinct to live life on his own terms and his belief in making room for the things he enjoys gives the campaign a point of view that feels personal rather than prescribed.
For Autumn Winter 2026, Corduroy takes centre stage. An iconic fabric with texture, warmth, and character, it carries the nostalgia of classic menswear while finding a natural place in the contemporary wardrobe.
Through Live the Pause, ColorPlus celebrates a different kind of aspiration: not the pursuit of the next milestone, but the freedom to pause between them.
Satyaki Ghosh, Wholetime Director & CEO, Raymond Lifestyle said, “Live the Pause’ captures that character in a way that feels very natural to the brand: the confidence to slow down, enjoy the moment and live life on your own terms. By infusing classic wardrobe staples with a bold, vibrant color palette, we are elevating everyday essentials that bring energy, confidence, and effortless style into daily life.”
Abhay Deol said, “I’ve always valued associations that feel authentic and have a point of view beyond the product itself. ColorPlus, with its long-standing connection to menswear, is now embracing a more contemporary expression of how a man chooses to live, dress and spend his time. I’m genuinely happy to be part of this new chapter with Raymond. ‘Live the Pause’ is a thought that feels especially relevant today, and I look forward to bringing this spirit to life through the AW’26 campaign.”
