Tata Consultancy Services, an IT services, consulting, and business solutions company, has been featured in a report that emphasizes the role of marketing in achieving sustainability goals. The ‘CMO Blueprint for Sustainable Growth’ interviewed Chief Marketing Officers (CMOs) across sectors and identified 10 case studies that demonstrate how brand custodians have advanced the UN 2030 Sustainable Development Goals of companies.
The study spotlights ReScore, a cloud-based app that helps sporting event organizers measure and reduce their impact on the environment year on year. Commissioned by the Council for Responsible Sport, ReScore was developed by TCS as part of its CSR initiative ‘Sadhana SamarpaN’. Sadhana’s vision of ‘Only One Liveable Pl’A’net – with No Plan B: Live Sustainably, Leave No One Behind’ calls for both individual and collective action across the eight Sustainable Development Goals.
ReScore is among the ten interventions by large corporates in driving the adoption of responsible practices in terms of climate change and undertaking green initiatives. The report highlights the efforts of the TCS team in building the framework for ReScore, collaborating with cross-functional internal and external stakeholders, and integrating the app in partner events and the wider sports ecosystem. The study notes that TCS demonstrates how responsible marketing and technology can drive measurable change.
Abhinav Kumar, Chief Marketing Officer, Tata Consultancy Services said, “We are immensely proud to be featured in this report that highlights the pivotal role of marketing, communications, media, brand strategy, and innovation in achieving sustainable growth. This recognition is a testament to our commitment to driving positive change through innovative solutions like ReScore. It is true that CMOs are uniquely positioned in helping drive societal change. Marketing leaders can change perceptions, reshape behavior and prioritize creating long-term value for the community without losing focus of business goals. At TCS, we believe that marketing is a powerful force for good, and we are dedicated to continuing our journey towards a more sustainable future.”
The report reveals that while 91% of CEOs believe their role includes protecting the communities in which they operate, and 70% see it as their responsibility to speak out on societal issues, they are stretched thin and need their executive teams — especially their CMOs — to meet these expectations. This calls for marketing to move from intention to action – from storytelling to ‘storydoing’. TCS, which supports 14 major running events globally, believes that sponsorships are not just about visibility but about supporting and becoming responsible members of local communities. Developing ReScore is part of its commitment to measurement and accountability in this sector.
Anupam Singhal, President – Manufacturing, Tata Consultancy Services said, “The ReScore app being featured in the UN Global Compact’s CMO Blueprint for Sustainable Growth is a meaningful recognition of our commitment to sustainability through purposeful innovation. ReScore represents more than just a digital solution—it reflects TCS’ belief in marketing and technology as forces for societal good. It is our way of contributing to more accountable, transparent, and future-ready communities, in the true spirit of Sadhana SamarpaN (dedication and devotion).”
Highlighting the role ReScore has had on sporting events, the study noted that in two years ReScore helped 53 events and organizations earn certificates from the Council for Responsible Sport for following best practices. The Council measures events across five pillars—Planning & Communications, Procurement, Resource Management, Access & Equity, and Community Legacy—which include reducing greenhouse gas (GHG) emissions and supporting solutions beyond offsetting.
For instance, The TCS London Marathon with 56,640 participants in 2025 makes medals from recycled zinc alloy and offers finishers the option to plant a tree instead of receiving a T-shirt. The TCS Toronto Waterfront Marathon and the Chicago Marathon have reduced energy consumption and waste, earning ‘Evergreen’ certification from the Council.
TCS has focused on protecting the environment and climate-conscious practices. It achieved 84% reduction in absolute Scope 1 and Scope 2 emissions in FY25 compared to the base year of 2016. The company’s renewable energy use increased 23 times over the last 9 years. As of FY25, eight TCS campuses have achieved Zero Waste to Landfill Certification and 94% of its food waste is treated on campuses.
