Mobility platform Rapido has launched Ownly, its standalone food delivery app, in Hyderabad, its second city after Bengaluru, where it first launched earlier this year. With Ownly now live across the city, Hyderabad becomes the latest city to get the platform’s zero-commission, price-honest approach to food delivery.
As Ownly begins in Hyderabad, the brand is putting its Captain community at the centre. Captains have been central to Rapido since its inception, powering millions of everyday rides and forming the backbone of the platform’s presence across cities. With Ownly, they will also play an important role in bringing food delivery to consumers across Hyderabad.
To celebrate the Captain community and mark Ownly’s arrival in the city, Ownly hosted a special biryani party for Rapido Captains in Hyderabad. The celebration brought together Captains from across the city over one of Hyderabad’s most loved foods, recognising the people who make Rapido’s and Ownly’s services possible every day. As part of the launch, Telugu Superstar Nani joined the event and spent time interacting with the Captains from across Hyderabad.
At the heart of Ownly’s proposition is its zero-commission model, under which restaurants pay no fees and customers are charged only an honest delivery fee that reflects the actual cost of getting food to their door.
Aravind Sanka, Co-Founder of Rapido and Ownly, said, “Hyderabad is one of the most passionate food cities in the country, especially when it comes to biryani; and that makes it a natural next home for Ownly. Our model is simple: restaurants keep what they earn, customers pay only for their food and delivery, and nobody pays for anything in between.
“Bengaluru showed us that people respond to honesty in pricing, and we expect Hyderabad to hold us to it just as closely. It felt right to begin here with our captains, because they are the ones who carry this promise to every doorstep in the city,” Sanka added.
The launch of Ownly is set to create additional earning opportunities for Rapido Captains in Hyderabad, allowing them to participate in food delivery demand alongside Rapido’s growing mobility ecosystem. As Ownly scales across the city, the Captain network will remain an integral part of delivering a reliable and accessible experience for consumers.
With its Hyderabad launch, Ownly aims to bring healthier competition to the city’s food delivery market, one that benefits both consumers and restaurants. As a new venture under the Rapido umbrella, Ownly builds on its parent company’s focus on affordability, convenience and transparency in solving large-scale, everyday problems.
