Motorola, a global player in mobile technology and innovation, is celebrating its 98th anniversary with a campaign that honors the brand’s legacy of industry-defining breakthroughs while looking ahead to its next chapter. Through a national newspaper campaign launched this week, Motorola revisited pivotal moments from its history that helped shape the communications industry and offered a first glimpse of what’s next with the upcoming motorola signature 27.
As Motorola marks 98 years, the campaign reflects on the brand’s history of pushing boundaries. The creative highlights some of Motorola’s key achievements, including relaying the first words from the moon in 1969 and inventing the mobile phone in 1973, before ending with the message: “In 2026, another giant leap. Turn the page.”
The campaign bridges Motorola’s heritage and future plans, marking nearly a century of innovation while building anticipation for its upcoming flagship smartphone, motorola signature 27, powered by the Snapdragon 8 Elite Extreme Gen 6 processor. It reinforces Motorola’s role in shaping communication technology and points to its continued focus on innovation.
A follow-up teaser continues the story, asking consumers if they are “Ready for the Future?” while offering a first look at the upcoming motorola signature 27. Together, the campaign creatives build intrigue around Motorola’s next chapter, positioning it as a continuation of the company’s legacy of innovation.
Ipshita Chowdhury – Head of Marketing – Motorola India, said, “For 98 years, Motorola has been at the forefront of technological innovation, consistently redefining what’s possible in communication and mobility. As we celebrate this important milestone, we wanted to reflect on some of the defining moments that have shaped our journey while also looking ahead to what comes next.
“This campaign is a tribute to Motorola’s legacy of pioneering breakthroughs and an invitation for consumers to join us as we prepare to redefine the future of smartphones with motorola signature 27. While we honour our past, our focus remains firmly on the future and the innovations that will continue to shape the experiences of tomorrow,” Chowdhury added.
