This Ganesh Chaturthi, Marathi Zee5 has released an AI-led ad film conceptualised by TheSmallBigIdea (TSBI), exploring the many roles Bappa plays in the lives of devotees. The film brings together a series of everyday moments and experiences around the festival.
From being a source of strength during uncertain times to sharing moments of joy and new beginnings, the ad film captures the different ways people turn to Bappa through the course of their lives.
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As part of Zee 5’s commitment to experimenting with unconventional storytelling formats, the film has been created using AI, lending a fresh, contemporary visual treatment to the familiar elements of Ganeshotsav. It captures the belief that the connection with Bappa extends beyond the days of the festival, remaining a source of strength and positivity through different moments and journeys.
The film is currently live across digital platforms.
