Canara Robeco Asset Management Company Limited (Investment Manager to Canara Robeco Mutual Fund) has received recognition from the Asia Book of Records and India Book of Records for conducting the largest Mutual Fund Investor Awareness Campaign, titled ‘Investor Education on Wheels’, through its Nivesh Bus Yatra.
Titled “Investor Education on Wheels – Nivesh Bus Yatra,” the campaign was conducted from April 1, 2025, to March 31, 2026, covering 12 states and more than 28,000 km. Through on-ground investor awareness sessions, the initiative reached over 26,000 investors across the country.
The Asia Book of Records and India Book of Records confirmed the record on August 24, 2026, and the honour was formally presented to Canara Robeco Mutual Fund in September.
A specially fabricated bus served as a mobile classroom for the campaign, conducting 12-14 sessions every day on key mutual fund concepts, including Systematic Investment Plans (SIP), Systematic Transfer Plans (STP) and Systematic Withdrawal Plans (SWP). The sessions focused on taking financial education directly to communities and making information on mutual fund investing more accessible.
The campaign aimed to give investors practical knowledge about mutual fund investing and support wider access to financial education across India. By taking awareness sessions directly to communities, the Nivesh Bus Yatra helped participants learn about mutual fund concepts through on-ground engagement.
