ITC Sunfeast Mom’s Magic launched Mom’s Magic Shines in West Bengal. The butter cookie is made with a layer of sugar glazing, highlighting the shine of the cookie. Taking this thought further, this Durga Puja, Sunfeast Mom’s Magic Shines presents Jyotirmoyi Maa, an idol of Goddess Durga Maa. The idol is embellished with more than 1 lakh mosaic mirror pieces, representing the many wishes a mother holds.
The idol shines forth as “Mom’s Magic Shines presents Jyotirmoyi Maa – Maer thekei aashbe shishur jibone Shine!” (It’s the mother who brings the shine into her child’s life). Actress Swastika Mukherjee unveiled the illuminated Durga Maa idol at the Bagbazar Sarbojonin Pandal.
The experience extends beyond darshan with a specially curated AI tool, where mothers may make a wish for their child and watch Maa Durga shine her blessings in bringing it alive digitally at the interactive photo booth.
This personalized experience creates a moment with a blend of tradition, technology and emotion that depicts the shine Goddess Durga brings to her devotees by fulfilling their wishes.
Kavita Chaturvedi, Chief Executive, Biscuits and Cakes Cluster, ITC Ltd. said, “It is a mother that truly brings shine to her child’s life. This Durga Puja, ‘Sunfeast Mom’s Magic Shines’ brings that belief to life through the Jyotirmoyi Maa campaign — an opportunity for mothers to send their heartfelt wishes for their children to Durga Maa, and witness the wish unfold in a digital avatar.”
Swastika Mukherjee, Actress said, “The thought behind this Mom’s Magic Shines campaign is truly unique and commendable. Durga Puja is a celebration of hope, strength, and blessings, and this initiative beautifully brings alive every mother’s wish for her child in a way that is both meaningful and innovative. Being a mother myself, this resonates deeply with me.”
This Durga Puja, make a wish to Jyotirmoyi Maa and watch your child shine with the blessings of the divine mother.
