Cleartrip has launched a campaign highlighting workplace fatigue and encouraging corporate employees to take a holiday. The campaign positions travel as a way to step away from the daily demands of work, with a simple recommendation: go on holiday.
In a refreshingly innovative approach to travel planning, Cleartrip, a Flipkart company, introduced the Tiredness Meter, a concept that transforms how people approach their travel needs. Deployed at a prominent tech park in Bengaluru on September 1st and 2nd, the activation demonstrated that sometimes, the best travel recommendation comes from simply looking at someone’s face.
Participants stood in front of an AI-powered screen that analyzed key indicators such as dark circles, slouch degree, and overall fatigue markers to generate a tiredness percentage.
What made it particularly compelling is that based on the tiredness reading, the system not only recommended the ideal holiday destination but also generated an image of the person enjoying themselves at the holiday destination. But that’s not all – participants also received additional discounts on end-to-end curated holiday packages, closing the loop on how Cleartrip is not just helping you take a break from work stress but also from the holiday planning stress.
The digital leg of this campaign was launched with a visually stark print ad, and the Tiredness Meter is now live and accessible to everyone across the country.
You can now check how tired you really are via Cleartrip’s app and social media handles. Get a personalized destination recommendation and explore holiday options that actually fit your exhaustion level. Because sometimes, your tired face is the best travel agent you’ve got.
