Pepsi, a brand from the house of PepsiCo India, announces the addition of Ahaan Panday and Aneet Padda to the Pepsi family. The partnership marks the start of a pop culture chapter for Pepsi, with the duo set to headline the upcoming campaign for the company.
Ahead of the reveal, Ahaan Panday and Aneet Padda generated speculation regarding their ‘biggest trailer yet’. In a twist, the reveal was a Pepsi Vanity Trailer.
Pepsi has been associated with youth culture and self-expression, defined by a challenger mindset. With Ahaan Panday and Aneet Padda, the brand brings on board two young players who represent this spirit. Known for their chemistry and popularity, the duo represents a generation that connects with culture in real time. By welcoming Ahaan Panday and Aneet Padda to the Pepsi family, the brand continues its tradition of partnering with young talent.
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Featuring industrial-inspired interiors, Pepsi branding and a stocked Pepsi fridge, the Pepsi Trailer serves as a hangout space that brings together fandom, pop culture and the signature attitude of the brand.
Mohak Bhatia, Brand Lead, Pepsi Cola at PepsiCo India said, “Pepsi has always partnered with gen-next talent who shape youth culture rather than simply reflect it – faces that bring energy, attitude, and cultural influence to the forefront. So, when it came to two of the biggest Bollywood debuts of 2025, we didn’t want to make just another traditional partnership announcement. We wanted to break through the noise with them, and flipping the script the ‘biggest trailer yet’ felt like the freshest way to shake up the feed. As the new generation, Ahaan and Aneet bring an effortless, unfiltered chemistry that reflects the unapologetic spirit of Pepsi. We’re incredibly excited to welcome them aboard.”
Ahaan Panday, Brand Ambassador, Pepsi said, “Pepsi has always been the heartbeat of cool in India. Being associated with the brand at this stage of my journey feels incredibly special and something I am deeply grateful for. Pepsi has such a strong connection with the youth and I’m excited to now be a part of that legacy.”
Aneet Padda, Brand Ambassador, Pepsi said, “Pepsi embodies that fearless confidence I live for. This campaign therefore feels very natural- playful, spontaneous and full of energy. I’m thrilled to join a brand that has always been such a strong part of culture.”
