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Tanvi Swami joins PepsiCo as Marketing Director for Pepsi, 7UP and...

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Pepsi Global launches a new brand film and campaign to celebrate the traditions and rituals of football fans worldwide. The initiative follows the introduction of the ‘Pepsi Football Nation’ platform, which integrates football culture into daily life. The film features David Beckham, Mohamed Salah, Vini Jr., Lauren James, Alexia Putellas, and Florian Wirtz, with a cameo by Gordon Ramsay. It depicts a series of scenarios where fans dictate the rules of the sport, including scenes involving speed parking, VAR reviews, and academic lectures on match tactics. The campaign highlights various fan-defined rules, such as the importance of superstitions and the mandate to wear winning jerseys to work. To support Rule #1, ‘It’s Football, Not Soccer,’ Pepsi introduces a browser extension that automatically replaces the word “soccer” with “football” across web content. Additionally, the brand is facilitating fan debates on Reddit to allow communities to define their own traditions and rituals. Eugene Willemsen, Chief Executive Officer, International Beverages, PepsiCo said, “Football has always gone beyond what happens on the pitch during the 90 minutes. It lives in conversations, rivalries, and traditions that bring fans together every day, across communities, markets and generations. "Pepsi Football Nation celebrates that culture and the many ways fans experience the game beyond the match itself. For decades, Pepsi has been at the heart of the game; now, we’re honoring the shared experiences and 'rules' that unite fans worldwide,” Willemsen added. The brand film is available on Pepsi’s social channels, including X, Instagram, Facebook, TikTok, and YouTube.

Beckham, Salah, and Ramsay join Pepsi’s global celebration of football culture

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Campaigns We Like | This week’s standout campaigns

Campaigns We Like | This week’s standout campaigns from Flipkart, India...

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Pepsi unveils TVC with Ahaan Panday and Aneet Padda

Pepsi unveils playful new TVC with Ahaan Panday and Aneet Padda

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Pepsi welcomes Ahaan Panday and Aneet Padda to the Pepsi family

Pepsi welcomes Ahaan Panday and Aneet Padda to the Pepsi family

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Hindustan Coca-Cola Beverages reshuffles top leadership across supply chain, commercial and...

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Pepsi revives the cola wars by ‘poking the bear’ in Super...

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Image-Pepsi launches on-pack promotion with EA SPORTS FC 26 featuring David Beckham and Lauren James-Mediabrief.png

Pepsi launches on-pack promotion with EA SPORTS FC 26, featuring David...

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SMARTIES India 2025 honors 86 campaigns for creativity purpose and business...

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IMAGE-Theblurr-appoints-Sainath-Saraban-as-Co-founder-and-Chief-Creative-Officer-MEDIABRIEF-1.png

Theblurr names Sainath Saraban Co-founder and Chief Creative Officer

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