Pepsi has kicked off its third year of partnership with EA SPORTS FC™ 26, launching a new on-pack promotion that gives players in-game rewards and offers football fans the opportunity to further immerse themselves in the EA SPORTS FC™ 26 experience.
To launch the partnership, Sir David Beckham and Lauren James celebrate Pepsi’s role as the “ultimate silverware” for EA SPORTS FC™ gamers. The film shows Beckham meticulously cleaning mementos from his career, including his international cap and UEFA Champions League medal, before proclaiming to have “the ultimate silverware” that “wins every time” – a can of Pepsi.
The limited-edition Pepsi x EA SPORTS FC™ 26 cans and bottles will be available this week across the UK, Netherlands, Poland and Spain for EA SPORTS FC™ 26, and Mexico and Turkey for EA SPORTS FC Mobile.
Getting involved couldn’t be simpler: following the instructions on any promotional Pepsi can or bottle by 28th of December 2025 will grant fans access to the in-game EA SPORTS FC™ 26 rewards.
