Motorola announces its Big Billion Moto Rush campaign with Flipkart, bringing back the Oscar-winning track Naatu Naatu (Naacho Naacho) from RRR as the soundtrack to its festive promotion. The remix featured chef Ranveer Brar, comedian Ravi Gupta, Bollywood actor Abhay Deol, finance creator Anushka Rathod, and digital star Barkha Singh, transforming the viral hit into a seasonal shopping anthem.
The campaign began with a hero video on Motorola’s YouTube and Instagram that drew attention for its playful twist on Naacho Naacho. The remix then spread further as meme pages and entertainment communities including Laughtercolours, sarcasticschool_, and filmyvision picked up the track on their own channels.
Motorola also launched a contest inviting audiences to recreate their own version of the ‘Hello Moto Naacho Naacho’ remix, with selected entries winning Motorola smartphones. The initiative drew participation from micro and nano creators including vibewithkanishka_, iishmita, and turbanfoodie, amplifying the campaign on Instagram. Collectively, the activity drove more than 200 million views and connected with communities across food, comedy, lifestyle, and finance.
Gagandeep Bedi, Head of Marketing, Motorola India said, “Flipkart’s Big Billion Days is one of the biggest shopping events of the year, and with the Big Billion Moto Rush sale starting from today, Motorola set out to create a campaign that went beyond discounts and deals across price range. By harnessing the infectious energy of Naacho Naacho and bringing together a diverse creator lineup, the campaign perfectly reflected Motorola’s identity as a lifestyle-led tech brand—bold, expressive, and fun. The overwhelming love from audiences, from recreating the audio to sparking conversations on meme pages, is a testament to how strongly the campaign resonated. What started as a sale has now become a cultural moment of its own this season.”
The campaign spotlighted five Motorola smartphones — Motorola Edge 60 PRO, Edge 60 FUSION, G96 5G, G86 POWER and Razr 60 — available on Flipkart during the Big Billion Days starting September 23, 2025.
Conceptualised and executed by OML (Only Much Louder), the campaign combined a globally celebrated song with creator reach to build festive engagement.
