Heritage Foods announces substantial price reductions across its product portfolio, passing on the full benefits of the Government of India’s recent GST rationalisation to consumers ahead of the festive season.
Following the GST Council’s decision, effective September 22, 2025, Heritage Foods is passing on the entire benefit of the GST rate rationalisation to consumers and has reduced prices across multiple dairy categories. This move ensures that families can enjoy their festive celebrations with high-quality dairy products at more affordable prices.
Brahmani Nara, Executive Director, Heritage Foods said, “The GST rate rationalisation for India’s dairy industry is both timely and welcome. By easing the tax burden on staples like paneer, ghee, butter, and cheese, the Government has made it possible for us to pass on the full benefit to our consumers. For us at Heritage, this isn’t just about lower prices—it’s about ensuring that the purity our products are known for becomes even more accessible to families across India. Dairy is central to every celebration, from festive sweets to daily meals, and with these reductions, the authentic taste and purity of dairy will bring added cheer to homes this season.”
As part of the revised pricing, the MRP on long shelf-life UHT Milk has been reduced by Rs 3 per litre, with no price change for fresh milk as the category is exempted from GST. The MRP on ghee has been reduced by ₹50 per litre, while butter is lower by ₹50 per kg. The MRP on cheese has also gone down by ₹50 per kg, with paneer reduced by ₹25 per kg. In the ice cream segment, the MRP of the 950 ml pack is lower by Rs 35 per pack while the 700 ml pack is now lower by ₹20 per pack.
By extending these benefits, Heritage Foods reaffirms its commitment to providing value to consumers while supporting the role of dairy in festive traditions. This move promises to bring added accessibility and affordability to celebrations across the country.
