Modi Illva, in collaboration with WPP Media, announces the launch of the third season of ‘The Rockford Circle’. This content property features candid conversations that uncover the human stories behind entrepreneurial journeys.
Conceptualised by WPP Media and hosted by Chitrangada Singh, the series has resonated with young professionals and aspiring entrepreneurs across the country. The new season offers a look at the triumphs, challenges, and defining moments that shape success.
The latest season premiered on February 24 and runs until May 5. With two episodes already live, it follows previous editions, which collectively garnered nearly 400 million views, establishing it as a platform for insight.
This season includes a lineup of voices from the business landscape, offering insights into their paths to innovation and impact. Audiences can hear from Ashish Hemrajani, Founder-CEO of BookMyShow, and Aravind Sanka, Co-founder of Rapido, alongside Saurabh Munjal, Co-Founder and CEO Archian Foods. The series also features the fashion designers and founders of Shantanu and Nikhil, as well as Ishendra Agarwal, Founder of GIVA, and Shivam Shahi, Co-founder of Blue Tokai Coffee Roasters, bringing a tapestry of experiences and perspectives.
‘The Rockford Circle’ distinguishes itself through authenticity and an engaging tone. It focuses on conversations that celebrate achievements as well as struggles, pivots, and support systems that underpin every entrepreneurial narrative.
Abhishek Modi, Managing Director, Modi Illva said, “The Rockford Circle was envisioned as a space to spotlight authentic leadership stories that often go untold. As India’s entrepreneurial ecosystem matures, there is a deep appetite for content that captures the reality of building responsibly and thinking long-term. “Season 3 brings together voices that have challenged convention, and we are proud to foster this dialogue for a new generation of Indian leaders,” Modi said.
Vinit Karnik, Managing Director- Content, Entertainment, and Sports, WPP Media South Asia said, “What makes ‘The Rockford Circle’ compelling is its authenticity. These aren’t rehearsed success stories, but honest conversations that reflect the full spectrum of the entrepreneurial journey. “By allowing stories to unfold naturally, the series captures the ambition, vulnerability, and resilience that make these journeys both relatable and inspiring,” Karnik added.
With viewership and growing engagement, ‘The Rockford Circle’ stands as a platform in the branded content ecosystem, driving storytelling.
