Burgundy Brand Collective acquires Le Mill in strategic expansion move

Burgundy Brand Collective assumes ownership of Le Mill to expand luxury footprint

Burgundy Brand Collective (BBCO) has acquired Le Mill, a voice in luxury fashion. Founded by two entrepreneurs Cecilia Morelli and Julie Leymarie, Le Mill was created from a shared vision for Mumbai, to build a space that reflects the city’s energy and global outlook. It is a space where Indian design exists in dialogue with international houses, and where a point of view shapes every interaction with fashion.

Over the last 15 years, Le Mill has played a role in shaping the luxury landscape. It introduced a personal, edited approach to retail—built on close relationships with global designers and a client base. It has served as the platform for brands such as Saint Laurent, Loewe, and Chloé, while also using early formats of WhatsApp and home shopping.

With this acquisition, Cecilia Morelli and Julie Leymarie pass the torch to BBCO, marking the beginning of a new phase for the business. BBCO assumes ownership and operational control, while the founders will remain involved at a strategic level. Julie Leymarie will continue to lead buying and brand relationships, ensuring continuity in the voice and direction that has defined Le Mill.

Cecilia Morelli, Co-Founder, Le Mill said, “Julie and I have nurtured Le Mill over the last 15 years, and in the image of India itself, the brand has gone from strength to strength. We are excited today to pass the care of this brand on to BBCo, so it can benefit from the company’s larger ecosystem and expand into new cities.”

Samir Gadhok, Director, Burgundy Brand Collective said, “Le Mill holds a very distinct place in the market—not just for what it presents, but for how it interprets and shapes the luxury landscape in India. What it represents is difficult to create and easy to lose. Our focus is to protect that position, while building a structure that allows it to strengthen and extend its influence over time.” 

Avani Raheja, Director, Burgundy Brand Collective said, “We see Le Mill as something far more enduring than a retail format. The opportunity is to nurture what already exists—its point of view, its relationships and its community—while thoughtfully extending its relevance over time.” 

Julie Leymarie, Co-Founder, Le Mill said, “We have always built Le Mill with a certain intent and sensitivity. This next chapter allows us to continue doing that, with a partner who understands the nuance.” 

Le Mill’s brand portfolio includes international labels such as Alaïa, Chloé, Jacquemus, Loewe and Zimmermann, among others, alongside homegrown names including Pero, Phantom Hands, Estaa and The PDKF Store, with an emphasis on introducing new brands to the market.

Le Mill will continue to operate from Mumbai with the same team and client focus, and an emphasis on deepening its relationships with both brands and clients. The acquisition brings Le Mill into a framework that supports its next phase, while retaining the perspective and relationships that have defined it.