The initial public offering of Liqvd Digital India closed with an overall subscription of 5.08 times on the final day of bidding. The issue received bids for 3.86 crore equity shares against the 75.94 lakh shares offered, according to stock-exchange data.
The non-institutional investor portion was subscribed 21.02 times, while the retail and qualified institutional buyer portions were subscribed 1.43 times and 1.00 time, respectively.
Incorporated in 2013, the company is positioned as a creative-first agency offering end-to-end marketing solutions. Its services encompass content creation and production, media buying, content marketing, and performance reporting. Following the acquisition of AdLift, the agency has expanded its capabilities to include performance monitoring, SEO, and AI-driven content creation.
The company and AdLift Marketing are present in India with offices in two cities – Mumbai and Gurgaon, and a compact in-house studio in Mumbai with a green screen set up, which is used for internal content (founder videos, interviews), and support basic production activities like green screen, editing and voiceover coordination.
