Chrome DM COTT, the OTT audience measurement platform, released viewership data for Made In India: A Titan Story, the Amazon MX Player original series that premiered on 3 June 2026. Measured over three weeks from 3 June to 24 June 2026, the title accumulated a total reach of 41.80 million unique viewers.
Male viewers accounted for 31.04 million (74%) of the total audience, while female viewers numbered 10.75 million (26%). The 25–35 male cohort was the single largest demographic segment at 13.30 million viewers, followed by the 35+ male cohort at 8.91 million and the 18–24 male segment at 7.56 million, indicating strong engagement among working-age male audiences.
Viewership by Age and Gender
The demographic profile of Made In India: A Titan Story‘s audience over the three-week measurement window shows a pronounced skew toward adult male viewers. The 25–35 male cohort alone accounts for 13.30 million viewers, making it the dominant segment by a significant margin.
The combined 18–35 male cohort totals 20.86 million viewers — nearly half the title’s total audience. Among female viewers, the 25–35 segment is the largest at 4.20 million, followed by the 35+ group at 3.26 million.
| Demographic Segment | Unique Viewers (in Mn) |
| Female – Below 18 | 0.82 |
| Female – 18–24 | 2.47 |
| Female – 25–35 | 4.20 |
| Female – 35+ | 3.26 |
| Male – Below 18 | 1.27 |
| Male – 18–24 | 7.56 |
| Male – 25–35 | 13.30 |
| Male – 35+ | 8.91 |
Source: Chrome DM COTT | Period: 3 Jun – 24 Jun 2026 | Release Date: 3 Jun 2026
State-Wise Viewership Distribution
Geographically, the title’s viewership was spread across India, with the ‘Others’ category — states beyond the top five tracked markets — accounting for 13.88 million viewers.
Among individually tracked states, Maharashtra led at 8.28 million, followed by Delhi NCR at 6.65 million and Uttar Pradesh at 6.23 million. Rajasthan and Gujarat recorded 3.41 million and 3.35 million respectively, reflecting notable traction in the western India belt.
Device-Wise Viewership Breakup
Chrome DM COTT’s device-level measurement captures viewing across mobile and Connected TV (CTV) screens. Mobile accounted for 24.30 million viewers, while CTV contributed 7.54 million — reflecting the title’s reach on large-screen home viewing environments. An overlap of 9.95 million viewers consumed the content across both device types.
| Device | Unique Viewers (in Mn) |
| Mobile | 24.30 |
| CTV | 7.54 |
| Overlap | 9.95 |
Source: Chrome DM COTT | Period: 3 Jun – 24 Jun 2026 | Release Date: 3 Jun 2026
Riya Maity, Business Head – Digital Initiatives, Chrome DM, said, “Emotional storytelling by iconic brands – a massive base of 41 million viewers streamed the narrative on mobile devices. Concurrently, a significant surge in Connected TV (CTV) viewership proves that Over-The-Top (OTT) media is no longer a fleeting trend. High-impact content like Titan has officially transitioned digital streaming into a prime-time family viewing tradition.”
Disclaimer: The published data is based on actual consumption of OTT content and includes viewer consumption resulting from subscribers sharing their passwords with others to view content. Viewer numbers and engagement may therefore reflect shared access beyond the original subscriber base. COTT Unique Viewers = CTV subscribers x 3 (3 viewers per subscription) + Mobile subscribers x 1 (1 viewer per subscription).
Source: Chrome DM COTT | Period: 3 Jun – 24 Jun 2026 | Release Date: 3 Jun 2026
