Kinder Schoko-Bons Crispy, from the house of Kinder, launches its nationwide cricket season campaign, ‘Cheer to Win!’, bringing Kinder Schoko-Bons Crispy-loving families closer to the excitement of cricket through a challenge focused on family participation.
Kinder Schoko-Bons Crispy invites families to come together and celebrate their interest in cricket by creating unique cheering slogans for their favourite players, with an opportunity to meet Suryakumar Yadav, Mohammed Siraj and Arshdeep Singh as a mega reward.
The campaign film featuring the cricketers is set against a talent-show setting, with the trio seated as judges as families take the stage. A family of three performs an original cheer — “Ek Dozen Mein Barah (12) Kele, SKY Jeetade Match Akele” — accompanied by drumbeats and coordinated moves. Suryakumar Yadav reacts after a pause, “Yeh Sirf Cheer Nahi…yeh to Maha Cheer Hai!” following which the three cricketers join the family on stage. The film concludes with an invitation for families to submit their own original cheers for a chance to meet the cricketers.
Zoher Kapuswala, Marketing Head, Ferrero India said, “With the new Kinder Schoko-Bons Crispy campaign, we are bringing together three strong Indian connect points—families, cricket, and togetherness. Cricket continues to be a powerful passion point for Indian families, and the “Cheer to Win” campaign leverages that cultural insight to create meaningful moments of bonding.”
Suryakumar Yadav, India T20I Captain said, “I am absolutely thrilled to be associated with Kinder Schoko-Bons Crispy. For me, cricket has always been more than just a game; it’s about those fun bonding moments, shared with my teammates. I’m super excited and looking forward to the unique cheers and meeting the families! Happy to bring that spirit of togetherness to all my fans, especially to the little ones.”
Consumers can participate in the contest by scanning the QR code available on promotional packs to access the Cheer to Win microsite. After completing a verification process, participants may upload their unique cheer along with a family photograph or video. Winners will be selected based on the creativity and spirit of their entries.
