Ahead of its GOAT Sale, Flipkart has rolled out an unconventional on-ground campaign that takes its promotional messaging directly to the offices of a key competitor.
The e-commerce platform deployed branded mobile vans outside the rival’s offices across multiple locations, inviting employees to scan a QR code for access to a special sale offer on the iPhone 17.
The activation centres on a provocative message that challenges employees’ loyalty while highlighting a discounted GOAT Sale price of Rs 70,999 for the iPhone 17. Employees who scan the QR code are directed to a landing page where they are asked to enter their employee ID to unlock the offer, with the discounted price then revealed.
Timed ahead of the Flipkart GOAT Sale, which begins on July 4, the campaign uses humour and competitive rivalry to generate buzz around one of the platform’s headline deals.
