In week 52 of 2023 (COTT Week: 24th Dec – 30th Dec’23) Disney+ Hotstar, JioCinema and ZEE5 emerged as the top three OTT platforms, as reported by Chrome OTT.
During this week, Bigg Boss Season 17 on JioCinema secured the first position on the list of top shows and also stood out as the most-binged title, while 12th Fail, streaming on Disney+ Hotstar, claimed the top spot among movies for the week.
Top 3 OTT Platforms
During Week 52, Disney+ Hotstar, JioCinema and ZEE5 stood as the top three OTT platforms in India. Disney+ Hotstar led the pack with a reach of 8.12%, equivalent to 40.92 million unique viewers.
JioCinema secured the second spot in this list with 21.62 million unique viewers and a reach of 4.29%. Securing the third position, ZEE5 achieved a reach of 2.74%, corresponding to 13.81 million unique viewers.
| Platforms | Reach | Unique viewers (Mn)* |
| Disney + Hotstar | 8.12% | 40.92 |
| Jio Cinema | 4.29% | 21.62 |
| Zee5 | 2.74% | 13.81 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Top Shows
Bigg Boss S17 on JioCinema, was the top title with a reach of 1.90%, translating into 9.58 million unique viewers.
It was followed by IND vs RSA on Disney+ Hotstar, which secured the second place with a reach of 1.75%, equivalent to 8.84 million unique viewers.
Money Heist Berlin streaming on Netflix secured the third spot and garnered 3.13 million unique viewers, with a reach of 0.62%.
| Shows | Reach | Unique viewers (Mn)* |
| Bigg Boss S17 (JioCinema) | 1.90% | 9.58 |
| IND vs RSA (Disney+ Hotstar) | 1.75% | 8.84 |
| Money Heist Berlin (Netflix) | 0.62% | 3.13 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Top Binged Show
Bigg Boss S17 on JioCinema, was the top binged title with a reach of 0.85%, translating into 4.31 million unique viewers.
It was followed by IND vs RSA on Disney+ Hotstar, which secured the second place with a reach of 0.70%, equivalent to 3.54 million unique viewers.
Money Heist Berlin streaming on Netflix secured the third spot and garnered 1.25 million unique viewers, with a reach of 0.25%.
| Binged Shows | Reach | Unique viewers (Mn)* |
| Bigg Boss S17 (Jio Cinema) | 0.85% | 4.31 |
| IND vs RSA (Disney + Hotstar) | 0.70% | 3.54 |
| Money Heist Berlin (Netflix) | 0.25% | 1.25 |
Binge – Shows/Web series: Calculated on the basis of a Minimum of 3 episodes viewing across 24 Hours.
Top Movies
During week 52, 12th Fail on Disney+ Hotstar emerged as the leading movie with 5.34 million unique viewers, resulting in a reach of 1.06%.
Kho Gaye Hum Kahan streaming on Netflix secured the second position with 2.14 million unique viewers, resulting in a reach of 0.43%.
Kadak Singh streaming on ZEE5 achieved a reach of 0.41%, engaging 2.07 million unique viewers.
| Movies | Reach | Unique viewers (Mn)* |
| 12th Fail (Disney + Hotstar) | 1.06% | 5.34 |
| Kho Gaye Hum Kahan (Netflix) | 0.43% | 2.14 |
| Kadak Singh (Zee5) | 0.41% | 2.07 |
Reach – Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.
The platform offers various on-the-go features, including live viewership of platforms and shows, real-time migration of platforms, and a customized web dashboard accessible from anywhere. Users can access a rich and comprehensive client interface to access detailed viewership, share, TSV data reports categorized by demographic, genre, and market, all on-the-go.
Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.
These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics.
Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.
