Zaggle, a platform in Spend Management and FinTech, announces the appointment of cricket player Ayush Mhatre as its Brand Ambassador through a five-year agreement. Ayush represents India at the U19 level, Mumbai in domestic cricket, and the Chennai Super Kings in the Indian Premier League (IPL).
This partnership reflects Zaggle’s approach to align with dynamic, forward-thinking talent and marks a step towards deepening engagement with digitally savvy consumers and businesses.
Ayush Mhatre, known for his performances on the field and his personality off it, represents Zaggle’s brand ethos – innovative, authentic and future-focused. His cricketing journey, combined with his grounded personality, makes him a suitable representative of Zaggle’s mission to empower businesses through financial technology solutions.
Dr. Raj P Narayanam, Founder and Executive Chairman, Zaggle said, “We are thrilled to welcome Ayush Mhatre to the Zaggle family. Ayush’s values and persona align with our commitment to innovation, consistency and customer empowerment and a spirit to challenge the status quo. Together, we look forward to inspiring businesses to adopt smarter financial solutions that enable long-term success.”
Zaggle’s strategy of partnering with emerging sporting talents includes:
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In November 2017, Zaggle signed Jasprit Bumrah, then an emerging fast bowler who has since become a prominent paceman. Bumrah’s precision and consistency mirrored Zaggle’s promise of seamless financial solutions.
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In February 2018, Hardik Pandya joined Zaggle as his all-round skills began making waves internationally, reflecting Zaggle’s diverse and agile service offerings.
Ayush Mhatre, Cricketer, Zaggle Brand Ambassador said, “I’m truly excited to begin this new chapter with Zaggle. It means a lot to have such a forward-thinking brand believing in me at this stage in my career. I feel Zaggle’s innovative and future-focused approach aligns perfectly with the way I see my own journey as a cricketer. I’m excited to build a meaningful relationship with Zaggle as we grow together on this journey.”
This collaboration will feature in integrated brand campaigns, digital assets and outreach initiatives aimed at amplifying awareness of Zaggle’s solutions in Spend Management, Corporate Cards and Payment Solutions.
