Mahindra launches its new campaign – ‘Scream Electric’ – a celebration of speed, style, and motorsport engagement. The campaign invites fans to feel the rush, find their voice, and cheer for Team Mahindra Racing as it heads into the 2025-26 Formula E season.
Since joining the championship in 2014, Mahindra has represented India on the Formula E grid. The recently concluded 2024-25 season saw Mahindra Racing finish 4th, ahead of teams like Neom McLaren and Maserati MSG, reflecting its competitive position among other teams.
Scream Electric focuses on design, technology, and self-expression. It presents electric vehicles as appealing not only for responsibility but for style and desirability.
Nalinikanth Gollagunta, Chief Executive Officer, Automotive Division, Mahindra and Mahindra Ltd. said, “Scream Electric is more than a campaign, it’s a movement. It’s about giving every Indian a reason to roar for our drivers, our team, and our electric future. As India’s motorsport culture grows, this is our moment to own the global circuit — not just as participants, but as pioneers.”
The unveiling of Mahindra’s Gen 3.5 Formula E livery on October 14 showcases bold design, next-generation performance, and distinct style. The same principles are applied to Mahindra’s upcoming line-up of electric origin SUVs, combining design, technology, and SUV lifestyle features.
From racing circuits to city streets, Mahindra aims to make electric living an aspirational choice. Scream Electric encourages engagement for those who see progress as thrilling, style as sustainable, and every journey as energized.
The 2025-26 Formula E season begins in December at Sao Paulo, Brazil, marking the start of the campaign’s activation on circuits.
It’s time to not just dream electric but to Scream Electric.
